The topic of this paper is the specifics of socially responsible business in the consumer goods industry. This concept refers to a voluntary approach whereby companies, without legal obligation, strive to align their operations with the broader needs of society, encompassing a wide range of activities. These activities include the type of products the company produces, how they are produced, the resources used, procurement and sales practices, environmental impact, employment and labor relations, employee training, working conditions, investment in the social community, and respect for human and labor rights. The research in this paper aims to determine the influence of socially responsible business practices in the consumer goods industry, using the BAT group as a case study. It seeks to demonstrate the connection between the company's business performance and its socially responsible business program, based on available data and their analysis. The methodology applied includes an in-depth interview and a case study of the selected company, providing a comprehensive overview of the company's operations. The research results indicate that the BAT group is significantly enhancing transparency in its business, continuously improving the efficiency of environmental protection programs and minimizing its environmental impact. Additionally, the company makes continuous investments in local communities and promotes diversity and inclusion both within the company and in a global context. What sets BAT apart from its competitors is its long-term commitment to maintaining high standards of ethical and sustainable business practices.