prikaz prve stranice dokumenta Strateška analiza industrije proizvodnje mliječnih proizvoda u Hrvatskoj
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master's thesis
Strateška analiza industrije proizvodnje mliječnih proizvoda u Hrvatskoj
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:112735
Kulić, Maja
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Kulić, M. (2015). Strateška analiza industrije proizvodnje mliječnih proizvoda u Hrvatskoj (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:112735

Kulić, Maja. "Strateška analiza industrije proizvodnje mliječnih proizvoda u Hrvatskoj." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:112735

Kulić, Maja. "Strateška analiza industrije proizvodnje mliječnih proizvoda u Hrvatskoj." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:112735

Kulić, M. (2015). 'Strateška analiza industrije proizvodnje mliječnih proizvoda u Hrvatskoj', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:112735

Kulić M. Strateška analiza industrije proizvodnje mliječnih proizvoda u Hrvatskoj [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:148:112735

M. Kulić, "Strateška analiza industrije proizvodnje mliječnih proizvoda u Hrvatskoj", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:112735

Metadata
TitleStrateška analiza industrije proizvodnje mliječnih proizvoda u Hrvatskoj
Title (english)Strategic analysis of diary industry in Croatia
AuthorMaja Kulić
MentorNajla Podrug (mentor)
Committee memberDarko Tipurić (predsjednik povjerenstva)
Committee memberDavor Filipović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2015-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Danas, kada svijet još uvijek osjeća bolne posljedice višegodišnje recesije, poduzećima je veliki izazov opstati na tržištu pa stoga sve teže nalaze načine kako najoptimalnije zadovoljiti potrošačeve želje. Tu veliku ulogu igra menadžment koji mora svojim sposobnostima izabrati adekvatnu strategiju koja će omogućiti opstanak poduzeća u industriji koja je karakterizirana turbulentnim okruženjem, rastom konkurenata i konstantnim promjenama. Zbog toga je neophodan zadatak poduzeća analizirati vanjsko okruženje, odnosno izraditi cjelokupnu analizu industrije zato što će im to pomoći prilikom opstanka. Najutjecajniji model strukturalističke analize je model pet konkurentskih sila Michaela Portera koji se temelji na analizi jačine suparništva, opasnosti od pridošlica, opasnosti od zamjenskih proizvoda, te pregovaračke moći kupaca i dobavljača. Ovaj rad fokusira se na analizi industrije proizvodnje mliječnih proizvoda u Hrvatskoj prema Porterovom modelu. Doprinos ovoga rada ogledao bi se u rezultatima i zaključcima primjene modela na hrvatsku industriju proizvodnje mliječnih proizvoda, budući da tako nešto do sad u literaturi nije napravljeno.
Abstract (english)
Today, when the world is still feeling the painful consequences of several years of recession, companies find it challenging to survive in the market and therefore they have more difficulties finding ways to optimally meet consumers' needs. Management plays a huge role in this situation so it has to possess abilities to choose adequate strategy that will allow survival of companies in the industry that is characterized by a turbulent environment, growing competition and constant changes. Therefore, companies have an inevitable task: they have to analyze the externam environment and make overall analysis of the industry because that will help them survive. The most influental industrial organization perspective model is Michael Porter's five forces, which is based on the analysis of rivalry among existing competitors, threat of new entrants, threat of substitute products, bargaining power of buyers, and bargaining power of suppliers. This paper focuses on the analysis of dairy industry in Croatia according to Porter's model. The contribution of this work would be reflected in the results and conclusions of the model implementation on Croatian dairy industry, whereas something like this hasn't been found in the literature.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:112735
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-09-28 17:08:36