Crisis is always an unpleasant surprise for any company or an organization, but it is quite normal for them. Crises are an integral part of the environment in which the organization operates and represent the change in organization but as a same time an opportunity for achieving better success. A crisis in the company or organization cannot be solved without the cooperation of all employees and external associates, therefore, it is necessary to develop adequate communication. Communication is one of the most important tool for resolving the crisis, for which is responsible the crisis management. The intense and regular communication with employees plays an important role in business organizations because the administration gets feedback from their employees. The goal of good communication is to create trust between the employees and the associates, owners, financial institutions, customers and suppliers. If the approach to a crisis situation is good and the advantages of the crisis communication take into account, crisis is minimized. Internet and social networks have changed the understanding of human communication. The role of the media in informing the public in emergency situations is crucial, therefore, is extremely important to maintain good relations with them, before, during and most important after the crisis. An example of a good communication in a crisis and also a bad example, was shown through the aviation industry and the accidents that occurred in various companies. It is shown how their communication in a crisis affects the image and the further existence of the company.