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undergraduate thesis
The impact of marketing activities on revenue in the sports industry
Zagreb: University of Zagreb, Faculty of Economics and Business, 2024. urn:nbn:hr:148:829513
Gaćina, Ante
University of Zagreb
Faculty of Economics and Business
Department of Organization and Management

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Gaćina, A. (2024). The impact of marketing activities on revenue in the sports industry (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:829513

Gaćina, Ante. "The impact of marketing activities on revenue in the sports industry." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:829513

Gaćina, Ante. "The impact of marketing activities on revenue in the sports industry." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:829513

Gaćina, A. (2024). 'The impact of marketing activities on revenue in the sports industry', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 04 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:829513

Gaćina A. The impact of marketing activities on revenue in the sports industry [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2024 [cited 2025 January 04] Available at: https://urn.nsk.hr/urn:nbn:hr:148:829513

A. Gaćina, "The impact of marketing activities on revenue in the sports industry", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:148:829513

Metadata
TitleThe impact of marketing activities on revenue in the sports industry
AuthorAnte Gaćina
MentorTomislav Globan (mentor)
Committee memberJosip Tica (predsjednik povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Organization and Management)
Zagreb
Defense date and country2024-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Rad analizira povijest sportske industrije i kako je marketing utjecao na istu. U radu se pokriva niz sportskih aktivnosti i kako je marketing direktno i indirektno utjecao na razvoj i popularnost sporta, te u kojem se smjeru industrija razvija.
Abstract (english)
The paper analyzes the history of the sports industry and how marketing has influenced it. The paper covers a number of sports activities and how marketing directly and indirectly influenced the development and popularity of sports, and in which direction the industry is developing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:829513
Study programmeTitle: /
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni prvostupnik (baccalaureus) ekonomije/sveučilišna prvostupnica (baccalaurea) ekonomije (sveučilišni prvostupnik (baccalaureus) ekonomije/sveučilišna prvostupnica (baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
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Created on2024-09-24 11:29:38