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graduate thesis
Zadovoljstvo kupaca lokacijom benzinskih postaja u Hrvatskoj
Zagreb: University of Zagreb, Faculty of Economics and Business, 2024. urn:nbn:hr:148:410273
Klobučar, Ana
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Klobučar, A. (2024). Zadovoljstvo kupaca lokacijom benzinskih postaja u Hrvatskoj (Graduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:410273

Klobučar, Ana. "Zadovoljstvo kupaca lokacijom benzinskih postaja u Hrvatskoj." Graduate thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:410273

Klobučar, Ana. "Zadovoljstvo kupaca lokacijom benzinskih postaja u Hrvatskoj." Graduate thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:410273

Klobučar, A. (2024). 'Zadovoljstvo kupaca lokacijom benzinskih postaja u Hrvatskoj', Graduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:410273

Klobučar A. Zadovoljstvo kupaca lokacijom benzinskih postaja u Hrvatskoj [Graduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2024 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:148:410273

A. Klobučar, "Zadovoljstvo kupaca lokacijom benzinskih postaja u Hrvatskoj", Graduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:148:410273

Metadata
TitleZadovoljstvo kupaca lokacijom benzinskih postaja u Hrvatskoj
Title (english)Customer satisfaction with the location of gas stations in Croatia
AuthorAna Klobučar
MentorKristina Petljak (mentor)
Committee memberIvana Štulec (član povjerenstva)
Committee memberDora Naletina (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2024-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom diplomskom radu ispituje se važnost lokacije benzinskih postaja u utjecaju na zadovoljstvo kupaca. Ispituju se načini kako na odluke kupaca utječu elementi uključujući izgled postaje, pristupačnost i blizinu. Također se istražuje utjecaj različitih vrsta maloprodajnih mjesta na ponašanje kupaca. Osim goriva, benzinske postaje nude niz drugih proizvoda i usluga koje mogu poboljšati cjelokupno iskustvo za posjetitelje. Anketa kupaca i analiza prethodnih istraživanja uključeni su u studiju kako bi se procijenile razine zadovoljstva i odredili glavni uzroci. Zaključci studije rasvijetlit će odnos između lokacije i preferencija kupaca te uspjeha u maloprodaji. Nalazi će doprinijeti boljem razumijevanju ponašanja kupaca i usmjeriti buduće taktike.
Abstract (english)
The importance of gas station locations in influencing consumer satisfaction is examined in this thesis. It examines the ways in which customer decisions are influenced by elements including station design, accessibility, and proximity. The impact of various retail site types on consumer behaviour is also investigated. In addition to fuel, gas stations provide a range of other goods and services that can improve the entire experience for patrons. A customer survey and an analysis of previous research are both included in the study to gauge satisfaction levels and pinpoint the main causes. The study's conclusions will provide light on the relationship between location and consumer preferences and retail success. The findings will contribute to a better comprehension of consumer behaviour and guide future tactics.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:410273
Study programmeTitle: Management and retail marketing
Study programme type: professional
Study level: graduate
Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-09-24 20:47:33