prikaz prve stranice dokumenta Utjecaj vršnjaka na ponašanje djece kao potrošača prehrambenih proizvoda
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master's thesis
Utjecaj vršnjaka na ponašanje djece kao potrošača prehrambenih proizvoda
Zagreb: University of Zagreb, Faculty of Economics and Business, 2024. urn:nbn:hr:148:696112
Ercegović, Marica
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

Cite this document

Ercegović, M. (2024). Utjecaj vršnjaka na ponašanje djece kao potrošača prehrambenih proizvoda (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:696112

Ercegović, Marica. "Utjecaj vršnjaka na ponašanje djece kao potrošača prehrambenih proizvoda." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:696112

Ercegović, Marica. "Utjecaj vršnjaka na ponašanje djece kao potrošača prehrambenih proizvoda." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:696112

Ercegović, M. (2024). 'Utjecaj vršnjaka na ponašanje djece kao potrošača prehrambenih proizvoda', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 07 October 2024, https://urn.nsk.hr/urn:nbn:hr:148:696112

Ercegović M. Utjecaj vršnjaka na ponašanje djece kao potrošača prehrambenih proizvoda [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2024 [cited 2024 October 07] Available at: https://urn.nsk.hr/urn:nbn:hr:148:696112

M. Ercegović, "Utjecaj vršnjaka na ponašanje djece kao potrošača prehrambenih proizvoda", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:148:696112

Metadata
TitleUtjecaj vršnjaka na ponašanje djece kao potrošača prehrambenih proizvoda
Title (english)Influence of peers on children's behaviur as food product consumers
AuthorMarica Ercegović
MentorMiroslav Mandić (mentor)
Committee memberAna Tkalac Verčič (član povjerenstva)
Committee memberSunčana Piri Rajh (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2024-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Djeca su sve važniji potrošački segment koji značajno utječe na obiteljsku potrošnju i oblikuje buduće tržište, što ih čini zanimljivijim segmentom marketinškim stručnjacima. Cilj ovog rada je istražiti utjecaj vršnjaka na potrošačko ponašanje djece u kontekstu prehrambenih proizvoda, s posebnim naglaskom na subjektivne norme kao prediktore ponašanja te tri specifična aspekta: konzumacija hrane, namjera kupovine i izbor hrane. Istraživanje je provedeno na uzorku od 150 djece u dobi od 8 i 9 godina, a metodologija je uključivala anketu putem Google obrasca te stvarni izbor hrane u učionici. Rezultati istraživanja pokazuju da vršnjaci pozitivno utječu na poticanje i odobravanje zdrave hrane, ali istovremeno postoji neutralan stav prema njihovim preferencijama i mišljenjima. Djeca su pokazivala veću preferenciju prema zdravoj hrani, što je potvrđeno i u situacijama stvarnog izbora hrane. Ovi rezultati ukazuju na potrebu za budućim istraživanjima koja bi se usmjerila na kvalitetnije razumijevanje dječjih stavova i ponašanja u vezi s izborom hrane, kako bi se bolje shvatili čimbenici koji utječu na njihove odluke.
Abstract (english)
Children are becoming an increasingly important consumer segment, significantly influencing family spending and shaping the future market, making them a more attractive target for marketing professionals. The aim of this paper is to explore the influence of peers on children's consumer behavior in the context of food products, with a specific focus on subjective norms as predictors of behavior, and three specific aspects: food consumption, purchase intent, and food choice. The research was conducted on a sample of 150 children aged 8 and 9, and the methodology included a survey via Google Forms and actual food choices in the classroom. The results show that peers positively influence the encouragement and approval of healthy food, while there is a neutral attitude toward their preferences and opinions. The children demonstrated a stronger preference for healthy food, which was confirmed in real food choice situations. These findings highlight the need for future research focused on a deeper understanding of children's attitudes and behaviors related to food choice in order to better understand the factors influencing their decisions.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:696112
Study programmeTitle: Business economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-09-26 14:40:46