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master's thesis
Postizanje održive konkurentske prednosti pomoću strategije diferencijacije
Zagreb: University of Zagreb, Faculty of Economics and Business, 2016. urn:nbn:hr:148:868281
Đurović, Valentina
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Đurović, V. (2016). Postizanje održive konkurentske prednosti pomoću strategije diferencijacije (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:868281

Đurović, Valentina. "Postizanje održive konkurentske prednosti pomoću strategije diferencijacije." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:868281

Đurović, Valentina. "Postizanje održive konkurentske prednosti pomoću strategije diferencijacije." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:868281

Đurović, V. (2016). 'Postizanje održive konkurentske prednosti pomoću strategije diferencijacije', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 20 February 2025, https://urn.nsk.hr/urn:nbn:hr:148:868281

Đurović V. Postizanje održive konkurentske prednosti pomoću strategije diferencijacije [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2016 [cited 2025 February 20] Available at: https://urn.nsk.hr/urn:nbn:hr:148:868281

V. Đurović, "Postizanje održive konkurentske prednosti pomoću strategije diferencijacije", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:148:868281

Metadata
TitlePostizanje održive konkurentske prednosti pomoću strategije diferencijacije
Title (english)Achieving a sustainable competitive advantage trough differentiation strategy
AuthorValentina Đurović
MentorDomagoj Hruška (mentor)
Committee memberDarko Tipurić (predsjednik povjerenstva)
Committee memberMaja Daraboš Longin (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2016-05-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Osnovni cilj rada je ukazati na strategiju diferencijacije kao jednu od strategija za ostvarivanje održive konkurentske prednosti. Svrha rada je definirati i objasniti konkurentsku prednost i generičke poslovne strategije s naglaskom na strategiju diferencijacije. Analizom poduzeća Apple može se reći kako se radi o najvrijednijoj kompaniji svijeta koja je ujedno i lider u tehnološkoj industriji. Rezultati provedenog sekundarnog istraživanja ukazuju kako Apple uspješno koristi strategiju diferencijacije sa svrhom održavanja konkurentske prednosti. Apple svojim kupcima nudi jedinstven i kvalitetan proizvod vrhunskog dizajna. Osnovu za diferencijaciju Applea čine pored vrhunskog proizvoda, prepoznatljiv brend i snažan marketing.
Abstract (english)
The main objective of this thesis is to point out the differentiation strategy as one of the strategies for achieving sustainable competitive advantage. The purpose is to definine and explaine competitive advantage and generic business strategies focusing on a strategy of differentiation. By analysing the company Apple it can be concluded that it is a most valuable company of the world, which is also a leader in the technology industry. The results of the secondary research indicate that the Apple is successfully using a strategy of differentiation with the goal of maintaining competitive advantage. Apple offers its customers a unique and quality product of superior design. The basis for the differentiation of Apple is making topquality products, brand recognition and strong marketing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:868281
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-09-30 07:30:20