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undergraduate thesis
Utjecaj društvenih mreža na promociju adventa grada Zagreba
Zagreb: University of Zagreb, Faculty of Economics and Business, 2024. urn:nbn:hr:148:560185
Majcen, Keti
University of Zagreb
Faculty of Economics and Business
Department of Tourism

Institutional repository: REPEFZG

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Majcen, K. (2024). Utjecaj društvenih mreža na promociju adventa grada Zagreba (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:560185

Majcen, Keti. "Utjecaj društvenih mreža na promociju adventa grada Zagreba." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:560185

Majcen, Keti. "Utjecaj društvenih mreža na promociju adventa grada Zagreba." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:560185

Majcen, K. (2024). 'Utjecaj društvenih mreža na promociju adventa grada Zagreba', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:560185

Majcen K. Utjecaj društvenih mreža na promociju adventa grada Zagreba [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2024 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:148:560185

K. Majcen, "Utjecaj društvenih mreža na promociju adventa grada Zagreba", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:148:560185

Metadata
TitleUtjecaj društvenih mreža na promociju adventa grada Zagreba
Title (english)The influence of social networks on the promotion of advent in the city of Zagreb
AuthorKeti Majcen
MentorPetra Barišić (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Tourism)
Zagreb
Defense date and country2024-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Ovaj rad istražuje utjecaj društvenih mreža na promociju Adventa Grada Zagreba, jednog od najvažnijih turističkih događaja u Hrvatskoj. Društvene mreže, kao što su Facebook, Instagram i TikTok, postale su ključan alat za promociju događanja, omogućujući Turističkoj zajednici Grada Zagreba da dosegne široku publiku i potakne posjetitelje na sudjelovanje. Analizirane su strategije digitalnog marketinga, uključujući upotrebu hashtagova, suradnju s influencerima, plaćene kampanje te objavljivanje vizualno atraktivnih sadržaja. Poseban naglasak stavljen je na važnost interaktivnosti i angažmana korisnika kroz kampanje, natjecanja i prijenose uživo. Korištenje društvenih mreža značajno je doprinijelo prepoznatljivosti Adventa na međunarodnoj razini i privuklo posjetitelje iz cijeloga svijeta, čineći ovaj događaj jednim od ključnih elemenata u turističkoj ponudi Zagreba.
Abstract (english)
This paper examines the impact of social media on the promotion of Zagreb’s Advent, one of the most important tourist events in Croatia. Social media platforms like Facebook, Instagram, and TikTok have become essential tools for promoting events, enabling the Zagreb Tourist Board to reach a wide audience and encourage visitor participation. The paper analyzes digital marketing strategies, including the use of hashtags, collaborations with influencers, paid campaigns, and the publication of visually appealing content. Special attention is given to the importance of interactivity and user engagement through campaigns, contests, and live broadcasts. The use of social media has significantly contributed to the international recognition of Zagreb’s Advent, attracting visitors from around the world and establishing the event as a central element in the city’s tourism offer.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:560185
Study programmeTitle: Business economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije (prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Embargo expiration date: 2024-03-30
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2024-09-30 08:56:37