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master's thesis
Poslovna primjena generativne umjetne inteligencije prirodnog jezika na primjeru ChatGPT-a
Zagreb: University of Zagreb, Faculty of Economics and Business, 2024. urn:nbn:hr:148:516536
Leko, Domagoj
University of Zagreb
Faculty of Economics and Business
Department of Informatics

Institutional repository: REPEFZG

Cite this document

Leko, D. (2024). Poslovna primjena generativne umjetne inteligencije prirodnog jezika na primjeru ChatGPT-a (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:516536

Leko, Domagoj. "Poslovna primjena generativne umjetne inteligencije prirodnog jezika na primjeru ChatGPT-a." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:516536

Leko, Domagoj. "Poslovna primjena generativne umjetne inteligencije prirodnog jezika na primjeru ChatGPT-a." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:516536

Leko, D. (2024). 'Poslovna primjena generativne umjetne inteligencije prirodnog jezika na primjeru ChatGPT-a', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 07 October 2024, https://urn.nsk.hr/urn:nbn:hr:148:516536

Leko D. Poslovna primjena generativne umjetne inteligencije prirodnog jezika na primjeru ChatGPT-a [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2024 [cited 2024 October 07] Available at: https://urn.nsk.hr/urn:nbn:hr:148:516536

D. Leko, "Poslovna primjena generativne umjetne inteligencije prirodnog jezika na primjeru ChatGPT-a", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:148:516536

Metadata
TitlePoslovna primjena generativne umjetne inteligencije prirodnog jezika na primjeru ChatGPT-a
Title (english)Business application of generative artificial intelligence of natural language on the example of ChatGPT
AuthorDomagoj Leko
MentorMirjana Pejić Bach (mentor)
Committee memberJovana Zoroja (član povjerenstva)
Committee memberJasmina Pivar (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Informatics)
Zagreb
Defense date and country2024-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Umjetna inteligencija je u posljednjih nekoliko godina predmet velikog broja rasprava, analiza i istraživanja. Primarno zbog svoje disruptivne prirode i pozitivnog utjecaja na čovjekov dosadašnji tijek razvoja i način funkcioniranja, ali i zbog straha, neizvjesnosti te rizika koje donosi. Umjetna inteligencija u javnom prostoru na značaju dobiva pojavom ChatGPT aplikacije koja se temelji na GPT modelu, velikom jezičnom modelu koji u svega nekoliko dana stječe globalnu popularnost i rekordni broj novih korisnika, odražavajući tako vrhunac tehnološkog razvoja, ali i entuzijazam zbog velikog potencijala i utjecaja na budućnost. Iako je sama aplikacija namijenjena i korištenju u privatne svrhe, njen ukupni potencijal jasan je tek prilikom analize primjene u poslovanju poduzeća. Poduzeća u svrhu ostvarivanja i zadržavanja konkurentnosti kontinuirano teže optimizaciji poslovanja. ChatGPT i njegova integracija u poslovanje predstavljaju važan korak u digitalnoj transformaciji i stvaranju efikasnijeg poslovnog okruženja.
Abstract (english)
Artificial intelligence has been the subject of a large number of discussions, analyzes and researches in the last few years. Primarily because of its disruptive nature and positive impact on man's current course of development and way of functioning, but also because of the fear, uncertainty and risks it brings. Artificial intelligence in the public space is gaining importance with the appearance of the ChatGPT application, which is based on the GPT model, a large language model that in just a few days is gaining global popularity and a record number of new users, thus reflecting the pinnacle of technological development, but also enthusiasm due to its great potential and impact on future. Although the application itself is also intended for use for private purposes, its overall potential is only clear when analyzing its application in the company's operations. In order to achieve and maintain competitiveness, companies continuously strive to optimize their operations. ChatGPT and its integration into business represent an important step in digital transformation and the creation of a more efficient business environment.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:516536
Study programmeTitle: Business economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2024-09-30 18:47:36