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graduate thesis
Poslovna primjena softvera za prepoznavanje slika u svrhu unapređenja prodaje
Zagreb: University of Zagreb, Faculty of Economics and Business, 2024. urn:nbn:hr:148:655386
Plazanić, Ivan
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Plazanić, I. (2024). Poslovna primjena softvera za prepoznavanje slika u svrhu unapređenja prodaje (Graduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:655386

Plazanić, Ivan. "Poslovna primjena softvera za prepoznavanje slika u svrhu unapređenja prodaje." Graduate thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:655386

Plazanić, Ivan. "Poslovna primjena softvera za prepoznavanje slika u svrhu unapređenja prodaje." Graduate thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:655386

Plazanić, I. (2024). 'Poslovna primjena softvera za prepoznavanje slika u svrhu unapređenja prodaje', Graduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:655386

Plazanić I. Poslovna primjena softvera za prepoznavanje slika u svrhu unapređenja prodaje [Graduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2024 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:148:655386

I. Plazanić, "Poslovna primjena softvera za prepoznavanje slika u svrhu unapređenja prodaje", Graduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:148:655386

Metadata
TitlePoslovna primjena softvera za prepoznavanje slika u svrhu unapređenja prodaje
Title (english)Business application of image recognition software for the purpose of sales improvement
AuthorIvan Plazanić
MentorDalia Suša Vugec (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2024-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj diplomski rad istražuje poslovnu primjenu REDAI-a, naprednog softvera za prepoznavanje slika, u kontekstu unapređenja prodaje u industriji robe široke potrošnje (engl. fast-moving consumer goods - FMCG). Istraživanje, temeljeno na analizi literature i intervjuu s industrijskim stručnjakom, otkriva da REDAI značajno povećava operativnu učinkovitost, omogućuje trenutačne reakcije na terenu i pruža dublje poslovne uvide. Nadalje, studija pokazuje kako REDAI mijenja organizacijske uloge, preobražavajući trgovačke putnike u strateške savjetnike, te jača partnerstva s trgovačkim lancima pružanjem objektivnih podataka. Rad zaključuje da implementacija softvera za prepoznavanje slika nije samo tehnološko poboljšanje već strateška transformacija koja optimizira prodajne procese, potiče inovacije i otvara nove horizonte za rast u konkurentnom maloprodajnom okruženju.
Abstract (english)
This thesis explores the business application of REDAI, an advanced image recognition software, in the context of improving sales in the FMCG industry. The research, based on literature review and an interview with an industry expert, reveals that REDAI significantly increases operational efficiency, enables real-time responses in the field, and provides deeper business insights. Furthermore, the study shows how REDAI transforms organizational roles, turning sales representatives into strategic advisors, and strengthens partnerships with retail chains by providing objective data. The paper concludes that the implementation of image recognition software is not merely a technological enhancement but a strategic transformation that optimizes sales processes, drives innovation, and opens new horizons for growth in a competitive retail environment.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:655386
Study programmeTitle: /
Study programme type: professional
Study level: graduate
Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-10-03 12:21:04