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master's thesis
Digitalizacija iskustva kupovine u fizičkim prodavaonicama
Zagreb: University of Zagreb, Faculty of Economics and Business, 2024. urn:nbn:hr:148:478283
Cvitković, Ana
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Cvitković, A. (2024). Digitalizacija iskustva kupovine u fizičkim prodavaonicama (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:478283

Cvitković, Ana. "Digitalizacija iskustva kupovine u fizičkim prodavaonicama." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:478283

Cvitković, Ana. "Digitalizacija iskustva kupovine u fizičkim prodavaonicama." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:478283

Cvitković, A. (2024). 'Digitalizacija iskustva kupovine u fizičkim prodavaonicama', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:478283

Cvitković A. Digitalizacija iskustva kupovine u fizičkim prodavaonicama [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2024 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:148:478283

A. Cvitković, "Digitalizacija iskustva kupovine u fizičkim prodavaonicama", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:148:478283

Metadata
TitleDigitalizacija iskustva kupovine u fizičkim prodavaonicama
Title (english)Digitalization of the shopping experience in physical stores
AuthorAna Cvitković
MentorIvana Štulec (mentor)
Committee memberDora Naletina (član povjerenstva)
Committee memberKristina Petljak (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2024-10-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Ovaj rad se bavi digitalizacijom iskustva kupovine u fizičkim prodavaonicama, analizirajući kako digitalne tehnologije transformiraju maloprodajnu industriju i mijenjaju ponašanje potrošača. Fokus je stavljen na integraciju tehnologija poput umjetne inteligencije (AI), proširene stvarnosti (AR), virtualne stvarnosti (VR) i mobilnih aplikacija, te na njihov utjecaj na optimizaciju iskustva kupovine. Maloprodaja se suočava s izazovima poput visoke cijene implementacije tehnologije i potreba za obrazovanjem zaposlenika, ali nudi i brojne prednosti kao što su personalizacija kupovine i optimizacija poslovnih procesa.
Abstract (english)
This paper addresses the digitalization of the shopping experience in physical retail stores, analyzing how digital technologies are transforming the retail industry and altering consumer behavior. It focuses on the integration of technologies such as artificial intelligence (AI), augmented reality (AR), virtual reality (VR), and mobile applications, as well as their impact on optimizing the shopping experience. Retail is facing challenges such as the high cost of technology implementation and the need for employee education, but it also offers numerous advantages, such as personalized shopping and optimized business processes.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:478283
Study programmeTitle: Business economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-10-24 13:15:52