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master's thesis
Korištenje društvenih medija u svrhu poslovnog e-učenja
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:284098
Rogelj, Petra
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Rogelj, P. (2015). Korištenje društvenih medija u svrhu poslovnog e-učenja (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:284098

Rogelj, Petra. "Korištenje društvenih medija u svrhu poslovnog e-učenja." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:284098

Rogelj, Petra. "Korištenje društvenih medija u svrhu poslovnog e-učenja." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:284098

Rogelj, P. (2015). 'Korištenje društvenih medija u svrhu poslovnog e-učenja', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 11 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:284098

Rogelj P. Korištenje društvenih medija u svrhu poslovnog e-učenja [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2025 January 11] Available at: https://urn.nsk.hr/urn:nbn:hr:148:284098

P. Rogelj, "Korištenje društvenih medija u svrhu poslovnog e-učenja", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:284098

Metadata
TitleKorištenje društvenih medija u svrhu poslovnog e-učenja
Title (english)USE OF SOCIAL MEDIA FOR THE PURPOSE OF BUSINESS E-LEARNING
AuthorPetra Rogelj
MentorIvan Strugar (mentor)
Committee memberBožidar Jaković (predsjednik povjerenstva)
Committee memberMirjana Pejić Bach (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2015-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Osnovni cilj rada je ukazati na važnost praćenja suvremenih dostignuća informacijske i komunikacijske tehnologije i primjeni društvenih medija te modela e-učenja u obrazovanju i poslovnom okruženju. Naglasak rada je na definiranju i objašnjavanju pojmova Internet, društvenih medija i e-učenja. Analizom istraživanja odabranih poduzeća, u radu je prikazana komparativna analiza primjene e-učenja za poduzeće Podravka d.d. i Citroen/Peugeot Hrvatska. Rezultati istraživanja upućuju kako su oba poduzeća u svoje poslovanje implementirala sustav e-učenja te ulažu znatne napore i financijska sredstva u njegov razvoj te razvoj svojih zaposlenika, a sve u cilju jačanja tržišnog položaja i konkurentnosti. Provedenim empirijskim istraživanjem o percepcijama studenata u pogledu poznavanja i korištenja e-učenja pokazalo se kako studenti, iako znaju što je e-učenje, ne znaju njegove mogućnosti i većina njih nije studirala po tom principu. Unatoč tome, većina ispitanika slaže se kako je upravo e-učenje budućnost na području obrazovanja.
Abstract (english)
The main aim of the paper is to point out the importance of keeping up with contemporary achievements in information and communication technologies and the use of social media and e-learning models in education and the business environment. The emphasis of the paper is on defining and explaining terms, such as the internet, social media and e-learning. By analysing the research's of chosen companies, the paper shows a comparative analysis of the use of e-learning in the Podravka d.d. and Citroen/Peugeot Croatia companies. The results of the research imply that both the companies have implemented the e-learning system and are investing significant effort and financial assets in its development and the development of their employees, and all that to strengthen their market position and competitiveness. The conducted empiric research about the perception of students in terms of knowing and using e-learning shows that the students, although knowing what e-learning is, don't know its possibilities and most of them haven't studied on that principle. In spite of that, most of the examinees agree that e-learning specifically is the future in the field of education.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:284098
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-04 09:17:14