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master's thesis
Krivotvorine i sklonosti potrošača njihovoj kupovini i korištenju
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:703878
Vučić, Laura
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Vučić, L. (2015). Krivotvorine i sklonosti potrošača njihovoj kupovini i korištenju (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:703878

Vučić, Laura. "Krivotvorine i sklonosti potrošača njihovoj kupovini i korištenju." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:703878

Vučić, Laura. "Krivotvorine i sklonosti potrošača njihovoj kupovini i korištenju." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:703878

Vučić, L. (2015). 'Krivotvorine i sklonosti potrošača njihovoj kupovini i korištenju', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 14 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:703878

Vučić L. Krivotvorine i sklonosti potrošača njihovoj kupovini i korištenju [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2025 January 14] Available at: https://urn.nsk.hr/urn:nbn:hr:148:703878

L. Vučić, "Krivotvorine i sklonosti potrošača njihovoj kupovini i korištenju", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:703878

Metadata
TitleKrivotvorine i sklonosti potrošača njihovoj kupovini i korištenju
Title (english)Counterfeits and consumer preferences their purchase and use
AuthorLaura Vučić
MentorĐurđana Ozretić Došen (mentor)
Committee memberSunčana Piri Rajh (predsjednik povjerenstva)
Committee memberVatroslav Škare (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2015-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Problem krivotvorenja postao je globalni problem koji neprestano raste i narušava sliku svjetskog gospodarstva. Diplomski rad postavlja orijentaciju na tržište krivotvorina luksuznih proizvoda - maraka parfema. Usprkos spoznaji o ozbiljnosti globalne situacije, istraživanja problema krivotvorenja i dalje su ograničena kako u svijetu tako i u Republici Hrvatskoj. Cilj istraživanja je proučiti utjecaj tri grupe čimbenika: ekonomske koristi odnosno spoznaje marke kao statusnog simbola; hedonističke koristi pri kojima marka budi emociju i samopouzdanje, te određenih situacijskih čimbenika kao uzroka impulzivne kupovine krivotvorina parfema. Istraživanje je provedeno na prigodnom uzorku od 103 ispitanika. Rezultati istraživanja odbacuju sve tri hipoteze. Iako se marka smatra kao statusni simbol - krivotvorina to nije; točnije rečeno krivotvorina se ne kupuje iz ekonomskih koristi kako bi percipirala socijalni status. Studentima emocija ne predstavlja motiv kupnje krivotvorine kao što ni krivotvorina ne povećava samopouzdanje. Situacijski čimbenik koji bi ih prvi ponukao na impulzivnu kupovinu je ograničen budžet.
Abstract (english)
The problem of counterfeiting has become a global problem that is constantly growing and distort the picture of the world economy. Graduate work sets the orientation to market fake luxury goods - brand perfume. Despite recognition of the seriousness of the global situation, the research problem of counterfeiting remain limited both worldwide and in Croatia. The aim of the research is to study the impact of three groups of factors: economic benefits and knowledge of the brand as a status symbol; hedonistic benefits which wakes emotion and confidence, and certain situational factors as the cause of impulsive buying fake perfume. The study was conducted on a sample of 103 participants. Research results reject all three hypotheses. Although the brand is considered as a status symbol - it is not a forgery; more precisely, forgery cannot be bought from the economic benefits to perceived social status. For students emotion is not a motive for buying counterfeits even as forgeries does not increase confidence. Situational factors that prompted them first on impulsive buying is a limited budget.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:703878
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-04 12:32:58