prikaz prve stranice dokumenta Strateška analiza cementne industrije u Hrvatskoj
Access restricted to students and staff of home institution
professional thesis
Strateška analiza cementne industrije u Hrvatskoj
Zagreb: University of Zagreb, Faculty of Economics and Business, 2016. urn:nbn:hr:148:863545
Brkić, Iva
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Brkić, I. (2016). Strateška analiza cementne industrije u Hrvatskoj (Professional thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:863545

Brkić, Iva. "Strateška analiza cementne industrije u Hrvatskoj." Professional thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:863545

Brkić, Iva. "Strateška analiza cementne industrije u Hrvatskoj." Professional thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:863545

Brkić, I. (2016). 'Strateška analiza cementne industrije u Hrvatskoj', Professional thesis, University of Zagreb, Faculty of Economics and Business, accessed 02 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:863545

Brkić I. Strateška analiza cementne industrije u Hrvatskoj [Professional thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2016 [cited 2025 January 02] Available at: https://urn.nsk.hr/urn:nbn:hr:148:863545

I. Brkić, "Strateška analiza cementne industrije u Hrvatskoj", Professional thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:148:863545

Metadata
TitleStrateška analiza cementne industrije u Hrvatskoj
AuthorIva Brkić
MentorSanda Rašić Jelavić (mentor)
Committee memberJasna Prester (predsjednik povjerenstva)
Committee memberSanda Rašić Jelavić (član povjerenstva)
Committee memberZoran Kovačević (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2016, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ovaj rad daje cjelovit prikaz hrvatske cementne industrije te predstavlja teorijsku i praktičnu razradu Porterovog modela pet konkurentskih snaga. Provedena industrijska analiza pokazuje solidan profitni potencijal hrvatske cementne industrije koji se temelji na proizvodima bez pravih supstituta, maloj opasnosti od pridošlica, umjerenom suparništvu među postojećim konkurentima te umjerenoj pregovaračkoj moći dobavljača. Atraktivnost industrije umanjuje smanjena potrošnja, sve moćniji kupci, višak kapaciteta i cjenovne borbe. Snaga koja ima najjači negativni utjecaj na industrijsku profitabilnost je pregovaračka moć kupaca. Smišljenim strateškim inicijativama poduzeća u cementnoj industriji mogu utjecati na održavanje i poboljšanje dugoročne industrijske profitabilnosti.
Abstract (english)
This paper gives a complete overview of the Croatian cement industry and describes theoretical and practical aspects of the Porter's five forces model. The industry analysis has shown a solid profit potential of the Croatian cement industry, which is based on products with no substitutes, low threat of new entrants and only moderate rivalry among existing competitors and bargaining power of suppliers. Industry attractiveness is limited by reduced consumption, rising power of buyers, overcapacity and price battles. Force with strongest negative impact on industry profitability is bargaining power of buyers. Well planned strategic initiatives can help companies in the cement industry to sustain and increase long term industry profitability.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:148:863545
Study programmeTitle: Business Administration- MBA
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica poslovnog upravljanja-MBA (sveučilišni/a specijalist/specijalistica poslovnog upravljanja-MBA)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public noteKljučne riječi dodijelio knjižničar.
Created on2016-05-13 07:19:08