prikaz prve stranice dokumenta Komparativna analiza društveno odgovornog poslovanja u NR Kini i Hrvatskoj
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master's thesis
Komparativna analiza društveno odgovornog poslovanja u NR Kini i Hrvatskoj
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:256151
Bartoniček, Marija
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Bartoniček, M. (2015). Komparativna analiza društveno odgovornog poslovanja u NR Kini i Hrvatskoj (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:256151

Bartoniček, Marija. "Komparativna analiza društveno odgovornog poslovanja u NR Kini i Hrvatskoj." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:256151

Bartoniček, Marija. "Komparativna analiza društveno odgovornog poslovanja u NR Kini i Hrvatskoj." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:256151

Bartoniček, M. (2015). 'Komparativna analiza društveno odgovornog poslovanja u NR Kini i Hrvatskoj', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:256151

Bartoniček M. Komparativna analiza društveno odgovornog poslovanja u NR Kini i Hrvatskoj [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:256151

M. Bartoniček, "Komparativna analiza društveno odgovornog poslovanja u NR Kini i Hrvatskoj", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:256151

Metadata
TitleKomparativna analiza društveno odgovornog poslovanja u NR Kini i Hrvatskoj
Title (english)COMPARATIVE ANALYSIS OF CSR IN CHINA AND CROATIA
AuthorMarija Bartoniček
MentorMislav Ante Omazić (mentor)
Committee memberNajla Podrug (predsjednik povjerenstva)
Committee memberRebeka Danijela Vlahov (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2015-09-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Društveno odgovorno poslovanje zauzima sve značajniju ulogu u poduzećima. Uz ekonomske ciljeve koje nastoje ostvariti prvenstveno menadžeri postaju sve više svjesni koju važnost ima zajednica i sveukupno društvo u kojem djeluju te stoga sve više pažnje posvećuju zadovoljenju njihovih interesa i potreba. Menadžeri moraju postati svjesni da upravo etičnost njihovih odluka koje se daljnjim postupcima provlače kroz sve hijerarhijske razine poduzeća može značajno doprinijeti daljnjem razvoju poduzeća ili ga odvesti u apsolutnu suprotnost odnosno propast. U oskudici sredstava nekako se društvena odgovornost posebno stavlja po strani te je u sve važnije ulagati nego u društveno odgovorno poslovanje no upravo je DOP ono što danas poduzećima može donijeti značajnu konkurentsku prednost na ovako dinamičnom i zahjevnom tržištu. Važno je da poduzeća kroz svakodnevne aktivnosti sustavno provode DOP odnosno da on nije samo formalno postavljen kao dio ukupne strategije već da ga u poduzećima svi aktivno provode, od onih na najvišim razinama do onih na najnižim koji imaju isto tako iznimno važnu ulogu zbog konstantnog kontakta sa kupcima odnosno potrošačima. Pri provođenju DOP-a na umu treba imati različite vrijednosti, tradicije i kulture koje mogu biti otegotna okolnost prilikom širenja poslovanja a time i prakse DOP-a u strane zemlje.
Abstract (english)
Corporate social responsibility occupies an increasingly important role in companies. In addition to the economic objectives they would like to raalize primarily managers are becoming more aware of the importance that has the community and the overall society in which they operate and therefore they pay more attention to satisfy their interests and needs. Managers must become aware that their ethnicity decisions that further action runs through all hierarchical levels of it can significantly contribute to the further development of the company or take it to the absolute opposite, to the disaster. The scarcity of funds somehow social responsibility especially puts aside and it is more important to invest in anything other but CSR. CSR precisely is what can today companies bring significant competitive advantage in this dynamic and demanding market. It is important that the company through daily activities systematically implement CSR, that CSR is not only formally set up as part of the overall strategy but all the companies actively carry it out, from those at the highest levels to those in the lowest who have also a very important role due to the constant contact with customers and consumers. In carrying out CSR in mind should have different values, traditions and cultures that may be aggravating circumstance in business expansion and thus the practice of CSR in the country.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:256151
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-05 12:12:14