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master's thesis
Krizno komuniciranje u planovima upravljanja poslovnog kontinuiteta
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:596620
Keranović, Erna
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Keranović, E. (2015). Krizno komuniciranje u planovima upravljanja poslovnog kontinuiteta (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:596620

Keranović, Erna. "Krizno komuniciranje u planovima upravljanja poslovnog kontinuiteta." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:596620

Keranović, Erna. "Krizno komuniciranje u planovima upravljanja poslovnog kontinuiteta." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:596620

Keranović, E. (2015). 'Krizno komuniciranje u planovima upravljanja poslovnog kontinuiteta', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:596620

Keranović E. Krizno komuniciranje u planovima upravljanja poslovnog kontinuiteta [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:596620

E. Keranović, "Krizno komuniciranje u planovima upravljanja poslovnog kontinuiteta", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:596620

Metadata
TitleKrizno komuniciranje u planovima upravljanja poslovnog kontinuiteta
Title (english)Crisis communication in business continuity plan
AuthorErna Keranović
MentorAnte Vuletić (mentor)
Committee memberDubravka Sinčić Ćorić (predsjednik povjerenstva)
Committee memberAna Tkalac Verčič (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2015-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj rada je utvrditi značaj kriznog komuniciranja u planovima poslovnog kontinuiteta, jer se organizacije tijekom životnog vijeka susreću s nepredvidivim i neizbježnim situacijama koje negativno utječu na poslovanje. U radu će se opisati veza između plana poslovnog kontinuiteta i kriznog komuniciranja. S obzirom da plan poslovnog kontinuiteta predstavlja ključni čimbenik u rješavanju kriznih situacija, u radu će se opisati i objasniti koraci izrade plana poslovnog kontinuiteta kao i njegova povezanost s planom kriznog komuniciranja. Svrha ovog rada je prikazati kako izrađen plan poslovnog kontinuiteta i komunikacijski krizni plan pomažu menadžmentu organizacije prilikom upravljana i uspostavljanja kontrole nad krizom. U radu će se provesti istraživanje pomoću metode studije slučaja. Cilj studije slučaja je usporediti organizaciju koja je na temelju izrađenog plana kontinuiteta poslovanja i razrađene strategije krizne komunikacije uspostavila kontrolu nad krizom, s organizacijom koja u vrijeme krize nije imala razrađen plan kontinuiteta poslovanja. Na temelju dobivenih rezultata studije slučaja pokazat će se kakva je veza između plana kontinuiteta poslovanja i kriznog komuniciranja.
Abstract (english)
The aim of this thesis was to determine the significance of crisis communications in the business continuity plans, because organizations throughouttheir lifespan encounter with unpredictable and unavoidable situations that negatively affect business. This thesis will describe the relationship between the business continuity plan and crisis communications. Given that business continuity plan is a key factor in solving crisis situation, the paper will describe and explain the steps of making business continuity plan as well as its connection with the plan of crisis communication. The purpose of this paper is to show how elaborated business continuity plan and communication contingency plan help organization management when managing and gaining control over the crisis. This work will carry out research using the case study method. The goal of the case study is to compare an organization that hasgained control over crisis using continuity plan and developed strategy of crisis communication with an organization that had not have a developed continuity plan. Case studies results will show the relationship between continuity planing and crisis communication.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:596620
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-05 15:21:56