prikaz prve stranice dokumenta Postojanje i primjena inovacija na hrvatskom tržištu maloprodaje
Access restricted to students and staff of home institution
master's thesis
Postojanje i primjena inovacija na hrvatskom tržištu maloprodaje
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:931490
Bajkovec, Robert
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Bajkovec, R. (2015). Postojanje i primjena inovacija na hrvatskom tržištu maloprodaje (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:931490

Bajkovec, Robert. "Postojanje i primjena inovacija na hrvatskom tržištu maloprodaje." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:931490

Bajkovec, Robert. "Postojanje i primjena inovacija na hrvatskom tržištu maloprodaje." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:931490

Bajkovec, R. (2015). 'Postojanje i primjena inovacija na hrvatskom tržištu maloprodaje', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 17 February 2025, https://urn.nsk.hr/urn:nbn:hr:148:931490

Bajkovec R. Postojanje i primjena inovacija na hrvatskom tržištu maloprodaje [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2025 February 17] Available at: https://urn.nsk.hr/urn:nbn:hr:148:931490

R. Bajkovec, "Postojanje i primjena inovacija na hrvatskom tržištu maloprodaje", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:931490

Metadata
TitlePostojanje i primjena inovacija na hrvatskom tržištu maloprodaje
Title (english)The existence and application of innovations in the croatian retail market
AuthorRobert Bajkovec
MentorIvan Kovač (mentor)
Committee memberBlaženka Knežević (predsjednik povjerenstva)
Committee memberDario Dunković (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2015-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U posljednjih deset godina na tržištu maloprodaje u Hrvatskoj došlo je do brojnih i značajnih promjena. Jedan od najvažnijih razloga promjena je snažan proces koncentracije, koji utječe na stalno inoviranje maloprodaje. Početni zamah inovacija donio je proces internacionalizacije i globalizacije koji je naveo strane maloprodajne tvrtke na ulazak u obečavajuće tržište Hrvatske. Ovim radom daje se uvid u koncept, brojnost i uspješnost inovacija na hrvatskom tržištu maloprodaje. Radom se istražilo da li se na hrvatskom tržištu pojavljuju inovacije karakteristične samo za zrela, razvijajuća ili manje razvijena tržišta. Fokus istraživanja bio je na kronologiji inovacija na hrvatskom maloprodajnom tržištu, kao i na istraživanju dinamike i učestalosti pojavljivanja novih inovacija kako na globalnom tako i na hrvatskom tržištu. Istraživanje se temelji na analizi nove i dostupne literature s područja inovacija u maloprodaji.
Abstract (english)
For the last ten years there have been numerous changes in the retail market in Croatia. By the powerful process of concentration, which is probably still persisting, more and more retailing innovations are constantly appearing. First of all this appearance in Croatian retailing market occurred by the wings of internationalization, globalization and foreign retail companies that came on promising Croatian market and brought innovative accesses applied on their current markets. This paper attempts to shed insights into the concept and appearance of innovations in Croatian retailing market as well as their achieved success. It will be explored whether on Croatian retailing market exist innovations which are characteristic only for mature, emerging or less developed markets. Also, aimed focus is on chronology of innovations in Croatian retailing market as well as to explore dynamic and frequency of appearing new innovations, simultaneously in global and Croatian retailing market. Research is based on analysis of available recent literature that has been conducted in this area.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:931490
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-06 09:40:13