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professional thesis
Marketinški aspekt upravljanja kvalitetom na primjeru automobilske industrije
Zagreb: University of Zagreb, Faculty of Economics and Business, 2016. urn:nbn:hr:148:101040
Bagarić Šalamon, Ana
University of Zagreb
Faculty of Economics and Business

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Bagarić Šalamon, A. (2016). Marketinški aspekt upravljanja kvalitetom na primjeru automobilske industrije (Professional thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:101040

Bagarić Šalamon, Ana. "Marketinški aspekt upravljanja kvalitetom na primjeru automobilske industrije." Professional thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:101040

Bagarić Šalamon, Ana. "Marketinški aspekt upravljanja kvalitetom na primjeru automobilske industrije." Professional thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:101040

Bagarić Šalamon, A. (2016). 'Marketinški aspekt upravljanja kvalitetom na primjeru automobilske industrije', Professional thesis, University of Zagreb, Faculty of Economics and Business, accessed 20 May 2024, https://urn.nsk.hr/urn:nbn:hr:148:101040

Bagarić Šalamon A. Marketinški aspekt upravljanja kvalitetom na primjeru automobilske industrije [Professional thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2016 [cited 2024 May 20] Available at: https://urn.nsk.hr/urn:nbn:hr:148:101040

A. Bagarić Šalamon, "Marketinški aspekt upravljanja kvalitetom na primjeru automobilske industrije", Professional thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:148:101040

Metadata
TitleMarketinški aspekt upravljanja kvalitetom na primjeru automobilske industrije
AuthorAna Bagarić Šalamon
MentorTonći Lazibat (mentor)
Committee memberTomislav Baković (predsjednik povjerenstva)
Committee memberTonći Lazibat (član povjerenstva)
Committee memberMirko Palić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2016, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom specijalističkom poslijediplomskog radu analizirano je korištenje kvalitete kao konkurentske prednosti, na primjeru automobilske industrije. Putem primarnog i sekundarnog istraživanja analizirana je teorija i povijest kvalitete, analizirane su svjetske nagrade za kvalitetu, kao i nagrade u automobilskoj industriji, napravljena je analiza automobilskog tržišta općenito, te poveznica automobilskog tržišta i kvalitete. Analizirano je tržište automobila u Hrvatskoj i na primjeru Opel Hrvatske prezentirani su načini korištenja kvalitete u oglašavanju i u internom marketingu. Zaključeno je da automobilske dobro iskorištavaju elemente kvalitete (nagrade i priznanja) u promotivne svrhe, ali je potreban dodatni fokus na internom marketingu s obzirom da su zanemareni elementi edukacije i razvoja zaposlenih. Automobilska industrija ima još mnogo prostora za poboljšanje kvalitete, posebno u području zaštite okoliša.
Abstract (english)
This postgraduate exam analyses usage of quality as a competitive advantage, on example in automotive industry. Thru primary and secondary research, theory and history of quality was presented, world's quality awards and awards in automotive industry, analysis of automotive industry was presented and the connection between quality and automotive market. Analysis of automotive market in Croatia was done and on example of Opel Croatia the usage of quality in advertising and internal marketing was presented. It was concluded that automotive companies use quality elements (awards and recognitions) well in promotional purposes but additional focus is needed on internal marketing as the elements of education and employee development were neglected in past period. Automotive industry still has many room for improvement in terms of quality, especially in segment of environmental protection.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:148:101040
Study programmeTitle: Quality Management
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/ specijalistica upravljanja kvalitetom (sveučilišni/a specijalist/ specijalistica upravljanja kvalitetom)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public noteKljučne riječi dodijelio knjižničar.
Created on2016-05-17 12:30:36