Based on the established structure and goals of this research a systemic analysis of trends, roles and impact of business tourism and its influence on the betterment of the general tourist offer in Rijeka was conducted using key data sources and recent research results of national and international publications. The validity of choosing Rijeka for conducting this analysis is primarily based on favourable geopolitical location, on a developed tourist infrastructure, on good connectivity as well as on increasing positive indicators of tourist and business activity within the destination itself. The importance of business tourism development for the city of Rijeka is rationalised by a series of observations and statistics which undoubtedly indicate a climbing trend in the general tourist and business activity in the city which in turn increases the interest of business summit organisers as well as strengthens the image of the city of Rijeka in an otherwise challenging international market. The analyses were conducted within the context of the time and surroundings in which business tourism in Rijeka is developing and indicate that the potentials for development of business tourism in Rijeka exceed the current utilization of those same potentials thus showing the validity of investment in such endeavours. Although many scientific and professional papers on the topic of business (corporate hospitality) tourism have already been published, this paper differs because it integrates different but complementary research fields – such as tourism and business surroundings as well as partially incorporates urbanism and architecture – the goal was to develop plausible investment plans (brownfield) for the revitalisation of abandoned and neglected locations in the city centre, giving them a new function as well as significance. The conducted research has brought into view a valuable set of data and their resulting analyses, all with the goal of improving the tourist and business offer of the city – which, in itself, gives this paper utilitarian significance.