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master's thesis
Integracija elektroničkog poslovanja na primjeru portala o knjigama
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:203493
Katinić, Anita
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Katinić, A. (2015). Integracija elektroničkog poslovanja na primjeru portala o knjigama (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:203493

Katinić, Anita. "Integracija elektroničkog poslovanja na primjeru portala o knjigama." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:203493

Katinić, Anita. "Integracija elektroničkog poslovanja na primjeru portala o knjigama." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:203493

Katinić, A. (2015). 'Integracija elektroničkog poslovanja na primjeru portala o knjigama', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:203493

Katinić A. Integracija elektroničkog poslovanja na primjeru portala o knjigama [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:148:203493

A. Katinić, "Integracija elektroničkog poslovanja na primjeru portala o knjigama", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:203493

Metadata
TitleIntegracija elektroničkog poslovanja na primjeru portala o knjigama
Title (english)Integration of e-business in the case of a book portal
AuthorAnita Katinić
MentorVelimir Srića (mentor)
Committee memberIvan Strugar (predsjednik povjerenstva)
Committee memberMario Spremić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2015-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Elektroničko poslovanje donosi nove načine stvaranja prihoda. Kombinacijom elektroničkog poslovanja i ljubavi prema knjigama, dolazimo da portala o knjigama, na kojem se okupljaju knjigoljupci i ostali čitatelji knjiga. Cilj istraživanja je vidjeti u kolikoj mjeri Hrvati čitaju te bi li bili korisnici portala. Istraživanje se provelo pomoću anonimne online ankete. Rezultati ankete govore da postoji tržišna prilika za razvoj ovakvog portala.
Abstract (english)
Electronic business brings new ways for income generation. Combination of electronic business and love for books, gives us a book portal, that gathers all book lovers and other readers. Research objective was to see if Croatians read and if they would use the portal. Research was conducted via anonymus online survey. The results of the survey show that there is market opportunity for the development of this project.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:203493
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-10 11:10:28