Yield management is a practise that is used in all service industries with the most important decision making. It is a set of techiques that alllow to obtain the maximum revenue. It forecasting demand, allocate capacity and segmenting clients in different groups of customers. This area is quite unexplored, because the information systems who have a record of huge number of customer data, became more complex. Companies do not want to reveal them because of gaining a competitive advatage. The purpose of this thesis is to ponder the strategies of certain service companies and implementation of their applications. Also, it is necessary to determine how to satisfy customers with the servive provided to the company, without making loss and to achieve cooperation to mutural satisfaction. The aim is to carry out research based on the application of management in the servise industry and study methods to foreign companies that are used in the creation of income, find out how achieve optimal capacity, describe the characteristics of its application and implementation. Furthermore, describes the information systems for the management of return customers, and the way it performs ferecasting and data storage and evaluation price of the product or service. The paper presents the results of research and found that every company manage the system yields by selecting different techniques which it believes provide the most effective solution and optimal financial results.