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master's thesis
Posebnosti upravljanja ljudskim resursima u trgovinskim poduzećima
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:782805
Protuđer, Anđa
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

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Protuđer, A. (2015). Posebnosti upravljanja ljudskim resursima u trgovinskim poduzećima (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:782805

Protuđer, Anđa. "Posebnosti upravljanja ljudskim resursima u trgovinskim poduzećima." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:782805

Protuđer, Anđa. "Posebnosti upravljanja ljudskim resursima u trgovinskim poduzećima." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:782805

Protuđer, A. (2015). 'Posebnosti upravljanja ljudskim resursima u trgovinskim poduzećima', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:782805

Protuđer A. Posebnosti upravljanja ljudskim resursima u trgovinskim poduzećima [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:148:782805

A. Protuđer, "Posebnosti upravljanja ljudskim resursima u trgovinskim poduzećima", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:782805

Metadata
TitlePosebnosti upravljanja ljudskim resursima u trgovinskim poduzećima
Title (english)SPECIFICS OF HUMAN RESOURCES MANAGEMENT IN TRADE COMPANIES
AuthorAnđa Protuđer
MentorDario Dunković (mentor)
Committee memberSanda Renko (predsjednik povjerenstva)
Committee memberKristina Petljak (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2015-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Tema ovog diplomskog rada je „Posebnosti upravljanja ljudskim resursima u trgovinskim poduzećima“. Gospodarska situacija u Hrvatskoj u posljednjih nekoliko godina imala je negativan utjecaj na razvoj radnog okruženje u trgovini. Trgovinski menadžment nastoji ispunjavati operativne zadatke u poduzeću u svrhu poboljšavanja maloprodajne usluge kupcima, budući da je međusobni odnos prodajnog osoblja i kupaca najvažniji faktor u postizanju konkurentske prednosti. Veća povezanost zaposlenika i kupaca utječe na postizanje veće produktivnosti rada. Visoki obrtaj radne snage, slaba mogućnost napredovanja te sve veća potreba za prekovremenim radom uzrokuju nedostatak motivacije zaposlenika za postizanje učinkovitosti poslovanja trgovinskog poduzeća. Osim teorijskog dijela, analizirat će se statistički podaci odabranih posebnosti upravljanja ljudskim resursima u trgovinskim poduzećima za kvalificiranost radne snage, sezonski karakter zapošljavanja i razine plaće. Istraživanje pokazuje da sektor distributivne trgovine obilježava veliki udio nekvalificiranog prodajnog osoblja, da je trgovina gospodarska djelatnost niskih plaća te je prisutna izrazita sezonalnost u Hrvatskoj.
Abstract (english)
The title of this MA thesis is „Specifics of Human Resources Management in trade companies“. Croatian economic situation in the recent years has had a negative impact on the development of the working inviroment in trade business. Trade management tries of fulfil the operational tasks of the company in order to improve retail customer service, since the interrelation between sales staff and customer is the most important factor in achieving competitive advantage. Greater connection between employees and customers impacts higher productivity of labour. High turnover in labour, poor likelihood of advancement and the increasing need of overtime work cause a lack of employee motivation to achieve business efficiency of trade enterprises. In addition to the theoretical part, it will be analyzed the statistical data of the selected particularties of human resources management in trade companies for labour skills, the seasonal nature of employment and wage levels. Research shows that the distributive trade sector is characterized by a large proportion of unqualified sales staff, that the trade is an economic activity of low wages and that we can see a distinctive seasonality in Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:782805
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-11 10:52:56