prikaz prve stranice dokumenta Primjena e-marketinga u turizmu
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master's thesis
Primjena e-marketinga u turizmu
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:867045
Tutić, Anita
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Tutić, A. (2015). Primjena e-marketinga u turizmu (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:867045

Tutić, Anita. "Primjena e-marketinga u turizmu." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:867045

Tutić, Anita. "Primjena e-marketinga u turizmu." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:867045

Tutić, A. (2015). 'Primjena e-marketinga u turizmu', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 11 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:867045

Tutić A. Primjena e-marketinga u turizmu [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2025 January 11] Available at: https://urn.nsk.hr/urn:nbn:hr:148:867045

A. Tutić, "Primjena e-marketinga u turizmu", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:867045

Metadata
TitlePrimjena e-marketinga u turizmu
Title (english)Implementation of e-marketing in tourism
AuthorAnita Tutić
MentorMario Spremić (mentor)
Committee memberIvan Strugar (predsjednik povjerenstva)
Committee memberBožidar Jaković (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2015-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Diplomski rad temelji se na razumijevanju uloge e-marketinga i svih njegovih načina djelovanja u kreiranju branda turističke destinacije kao i komunikacije s korisnicima. Kroz metode indukcije i dedukcije objašnjena je prava uloga i praksa e-marketinga kroz društvene medije i razne aplikacije u stvaranju destinacijskog marketinga kao i angažiranja publike da postanu korisnici a na kraju i potrošači. U radu se obrađuju dosadašnje teorijske spoznaje na područuje e-marketinga i turizma, te detaljnije opisani alati WEB 2.0 korišteni u turizmu. Rad je priveden kraju s analizom studije slučajeva koje obrađuju temu na području korisničkogeneriranih sadržaja na web-stranicama. Objašnjen je teorijski dio UGC djelovanja kroz prvu analizu studije slučaja, te detaljnije obrađena tematika s analizom studije slučaja na primjeru najpoznatije UGC web-stranice za područje turizma, TripAdvisor.com.
Abstract (english)
Thesis main focus is understanding the role of e-marketing and methods on how to create a brand for destination and also customer communication. Through the methods of induction and deduction it is explained the real role and practice of e-marketing. Furthermore, it is also explained the role of e-marketing through social media and a variety of its applications in the creation of destination marketing engaging the audience to become users and potential consumers. Thesis also includes previous theoretical knowledge in filed of e-marketing and tourism, as well as more fully described Web 2.0 tools used for marketing in tourism. Finally, this thesis also includes analysis of case studies with subject area of online user-generated content. After a theoretical explanation of UGC which is the main focus in the first case study, the second one is about TripAdvisor.com, the largest online network of travel consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:867045
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-11 11:36:15