prikaz prve stranice dokumenta Marketinški aspekti vjerskog turizma: analiza slučaja puta Svetog Jakova do Santiago de Compostele u Španjolskoj
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master's thesis
Marketinški aspekti vjerskog turizma: analiza slučaja puta Svetog Jakova do Santiago de Compostele u Španjolskoj
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:377780
Dalić, Marija
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

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Dalić, M. (2015). Marketinški aspekti vjerskog turizma: analiza slučaja puta Svetog Jakova do Santiago de Compostele u Španjolskoj (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:377780

Dalić, Marija. "Marketinški aspekti vjerskog turizma: analiza slučaja puta Svetog Jakova do Santiago de Compostele u Španjolskoj." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:377780

Dalić, Marija. "Marketinški aspekti vjerskog turizma: analiza slučaja puta Svetog Jakova do Santiago de Compostele u Španjolskoj." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:377780

Dalić, M. (2015). 'Marketinški aspekti vjerskog turizma: analiza slučaja puta Svetog Jakova do Santiago de Compostele u Španjolskoj', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:377780

Dalić M. Marketinški aspekti vjerskog turizma: analiza slučaja puta Svetog Jakova do Santiago de Compostele u Španjolskoj [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:377780

M. Dalić, "Marketinški aspekti vjerskog turizma: analiza slučaja puta Svetog Jakova do Santiago de Compostele u Španjolskoj", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:377780

Metadata
TitleMarketinški aspekti vjerskog turizma: analiza slučaja puta Svetog Jakova do Santiago de Compostele u Španjolskoj
Title (english)Marketing aspects of religions tourism: analysis of the case of the way of saint James to Santiago de Compostela in Spain
AuthorMarija Dalić
MentorJosip Mikulić (mentor)
Committee memberDarko Prebežac (predsjednik povjerenstva)
Committee memberOliver Kesar (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2015-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom diplomskom radu željelo se analizirati kako marketing kao jedan od ključnih čimbenika privlačenja turista u destinaciju djeluje u sferi vjerskog turističkog proizvoda. Obrađuje se primjer hodočasničke rute Puta svetog Jakova koji je jedan od najstarijih hodočasničkih puteva u kršćanstvu. S vremenom, taj je turistički proizvod počeo privlačiti i tržišni segment kojem osnovni motiv nije religija jer radi se o ruti koja je uvrštena u UNESCO-vu svjetsku kulturnu baštinu, te je stekla svjetski poznati glas koja privlači sve veći broj turista. Jedna od glavnih prekretnica koja je potaknula aktualizaciju i razvoj Puta svetog Jakova kao turističkog proizvoda svakako su promotivni učinci koji su se počeli primjenjivati krajem prošlog stoljeća a traju i danas.
Abstract (english)
The main goal of this final thesis was to analize marketing as one of key elements of atracting tourists in a destination which has a religious tourist product. It is analazing the example of pilgrim's routes of the Way of Saint James which is one of the oldest religious routes in christianity. This touristic product, eventually started to attract the market segment whose principal motive isn't religion because this route has become one of UNESCO's World Heritage Sites, so it has gained a world-renowned reputation that draws more and more tourists. One of the major turning points that has spurred the actualization and development of the Way of saint James as a tourist product were definitely promotional effects which started applying at the end of the last century and are still in use.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:377780
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-12 14:07:34