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master's thesis
Važnost čuvanja poslovnih tajni u poslovanju poduzeća
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:093310
Matenda, Marko
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Matenda, M. (2015). Važnost čuvanja poslovnih tajni u poslovanju poduzeća (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:093310

Matenda, Marko. "Važnost čuvanja poslovnih tajni u poslovanju poduzeća." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:093310

Matenda, Marko. "Važnost čuvanja poslovnih tajni u poslovanju poduzeća." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:093310

Matenda, M. (2015). 'Važnost čuvanja poslovnih tajni u poslovanju poduzeća', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 05 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:093310

Matenda M. Važnost čuvanja poslovnih tajni u poslovanju poduzeća [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2024 November 05] Available at: https://urn.nsk.hr/urn:nbn:hr:148:093310

M. Matenda, "Važnost čuvanja poslovnih tajni u poslovanju poduzeća", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:093310

Metadata
TitleVažnost čuvanja poslovnih tajni u poslovanju poduzeća
Title (english)Importance of keeping business secrets in doing business
AuthorMarko Matenda
MentorMarijan Cingula (mentor)
Committee memberMislav Ante Omazić (predsjednik povjerenstva)
Committee memberMaja Daraboš Longin (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2015-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Poslovna tajna je jedan od najvažnijih modernih alata čuvanja i zaštite intelektualnog vlasništva poduzeća. Globalna poduzeća bez vlastitog intelektualnog vlasništva teško mogu održati korak s konkurentima i vrlo je bitno konstanto ulagati u razvoj istoga. Poslovna tajna pruža mogućnost zaštite gotovo bilo koje informacije od poslovnog značaja za poduzeće te ima potencijalno neograničeno trajanje. Stoga je od iznimne važnosti da poduzeće definira strategiju zaštite intelektualnog vlasništva poslovnom tajnom i provodi ju. Za razliku od patenta, poslovna tajna nije ograničena teritorijem niti vremenskim trajanjem te poduzeće nema značajnih ulaganja kako bi zaštitilo neku informaciju poslovnom tajnom. S povećanjem tehnološke orijentacije poduzeća, važnost poslovnih tajni raste i pred poduzeće se postavljaju sve veći izazovi zaštite poslovnih tajni od krađe. Tajnost se nepovratno gubi čim poslovna tajna izađe iz kontrole poduzeća te je prevencija ključna za osiguranje konkurentske prednosti poduzeća kroz poslovne tajne.
Abstract (english)
Business secrets are one of the most important modern tools for protection of company intellectual property. Global companies, which do not have intellectual property, are in inferior position in keeping up with competitors so it is very important to constantly invest in developing one. Business secret gives an opportunity for a company to protect almost any information that has commercial value for a company and it has a potential to last forever. It is of great importance that a company defines and put in use intellectual property protection strategy and business secret management. Unlike patent, business secret is not limited with time and/or territory and company usually do not have significant upfront cost to protect an information with business secret. As orientation and dependence for technology increases, company faces with increasing challenges and importance to protect its business secrets and prevent theft. Secrecy is forever lost as soon as business secret leaks out and prevention is the only way for a company to keep its competitive advantage gained through business secret.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:093310
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-19 14:20:39