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master's thesis
Scenario analiza u funkciji oblikovanja strategije
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:766809
Šporčić, Ivana
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Šporčić, I. (2015). Scenario analiza u funkciji oblikovanja strategije (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:766809

Šporčić, Ivana. "Scenario analiza u funkciji oblikovanja strategije." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:766809

Šporčić, Ivana. "Scenario analiza u funkciji oblikovanja strategije." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:766809

Šporčić, I. (2015). 'Scenario analiza u funkciji oblikovanja strategije', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 28 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:766809

Šporčić I. Scenario analiza u funkciji oblikovanja strategije [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2024 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:148:766809

I. Šporčić, "Scenario analiza u funkciji oblikovanja strategije", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:766809

Metadata
TitleScenario analiza u funkciji oblikovanja strategije
Title (english)Scenario analysis in the function of strategy formulation
AuthorIvana Šporčić
MentorĐurđica Gudac Fučkan (mentor)
Committee memberAndrija Sabol (predsjednik povjerenstva)
Committee memberDavor Zoričić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2015-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj ovog rada je pružanje uvida u scenario analizu i njezinu funkciju oblikovanja strategije. U suvremenoj ekonomiji scenarij metoda oblikovanja i upravljanja poslovnom budućnošću glasi za jedan od najsnažnijih instrumenata prodora, oblikovanja budućnosti i pomoći u oblikovanju i testiranju strategija. Budućnost je obilježena razdobljima visoke turbulencije i snažnog rasta kompleksnosti stoga je u ovom radu dan njihov detaljan opis. U takvim okolnostima rađa se tehnika scenarija. Scenarij se prvi puta pojavljuje pedesetih godina prošlog stoljeća u vojnom planiranju, a prva primjena scenarija u privatnom sektoru zabilježena je 1970-ih u Americi. Scenarij igra veliku ulogu u oblikovanju strategije jer je ona temeljni upravljački instrument u uvjetima rasta kompleksnosti i turbulencije okruženja pa se u procesu oblikovanja strategije pozornost mora obratiti i na redukciju kompleksnosti. Uspješnost izrade scenarija ovisi o sposobnosti umrežavanja unutarnjih i vanjskih zbivanja i njihovog koordiniranja sa strateškom vizijom i projekcijom strateških opcija. Postupak izrade scenarija uvijek slijedi logiku scenarij-lijevka koji podastire konzistentne alternativne sljedove budućnosti. Polazi se od sadašnjosti prema budućnosti te od manje prema većoj neizvjesnosti i kompleksnosti.
Abstract (english)
The aim of this paper is to provide the reader with an insight in the field of scenario analysis and it's function of formulating strategy. In modern ecnomy scenario technique is one of the most influencing instruments used forpenetration into the future. It also helps, among other things, to shape the future and formulate and test the strategies. Future business environment is characterized with periods of high turbulency and growing complexity, thus, in this paper, the access is given to the understanding of turbulency, complexity and uncertainty. In such circuimstances the scenario technique is developed. Scenario first appeared in 1950s, but it's first formal appliance was noted in 1970s when one American company developed it's first scenario. Scenario plays a great role in strategy development process. Successfulness of the process of scenario creation depends on it's ability to connect internal and external events and their coordination with strategic vision and projection of strategic options. The sole procedure of scenario creation always follows the logic of senario-funnel which presents alternate sequences of the future. It begins in the present and moves towards the future – from low uncertainty levels towards higher uncertainty levels.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:766809
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-20 09:25:47