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master's thesis
Percipirani rizik u kupnji privatnih marki proizvoda široke potrošnje
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:620402
Lažec, Diana
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Lažec, D. (2015). Percipirani rizik u kupnji privatnih marki proizvoda široke potrošnje (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:620402

Lažec, Diana. "Percipirani rizik u kupnji privatnih marki proizvoda široke potrošnje." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:620402

Lažec, Diana. "Percipirani rizik u kupnji privatnih marki proizvoda široke potrošnje." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:620402

Lažec, D. (2015). 'Percipirani rizik u kupnji privatnih marki proizvoda široke potrošnje', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:620402

Lažec D. Percipirani rizik u kupnji privatnih marki proizvoda široke potrošnje [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:148:620402

D. Lažec, "Percipirani rizik u kupnji privatnih marki proizvoda široke potrošnje", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:620402

Metadata
TitlePercipirani rizik u kupnji privatnih marki proizvoda široke potrošnje
Title (english)Perceived risk in purchasing of private label products
AuthorDiana Lažec
MentorSunčana Piri Rajh (mentor)
Committee memberRužica Brečić (predsjednik povjerenstva)
Committee memberSandra Horvat (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2015-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Percipirani rizik sastavni je dio potrošačeva života i neizostavna je pojava s kojom se on svakodnevno susreće. Ovaj diplomski rad usmjerava se na potrošačevu percepciju rizika u kupnji privatnih marki proizvoda. Za potrebu izrade ovog diplomskog rada provedeno je i istraživanje u sklopu kojeg su istražene različite razine četiriju vrsta percipiranog rizika, a to su funkcionalni rizik, financijski rizik, psihološki rizik i socijalni rizik. Kako bi se što bolje utvrdilo prisustvo percipiranog rizika prilikom kupnje privatnih marki istraživanje je provedeno na tri kategorije proizvoda, a to su prehrambeni proizvodi, kozmetički proizvodi i mali kućanski aparati. Obzirom da privatne marke postoje već dugi niz godina na svjetskom tržištu, ukratko je predstavljen i prikaz razvoja privatnih maraka kroz povijest te razvoj privatnih maraka na hrvatskom tržištu.
Abstract (english)
Consumer perceived risk is a part of consumer life and indispensable everyday phenomenon. In this work is the accent is on consumer perceived risk i buying a private labels of products. For this work was conducted a research in which were explored four types of perceived risk, performance risk, financial risk, psychological risk and social risk. For better definition of perceived risk in research were inculded three categories of products, alimentary products, cosmetic products and small house devices. Considering that private labels are existing for centuries on the world market, in short view of history evolution of private labels is also presented in this work with evolution of private labels which are existing on croatian market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:620402
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-20 09:32:12