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master's thesis
Uloga poduzeća kćeri u strategiji multinacionalne korporacije
Zagreb: University of Zagreb, Faculty of Economics and Business, 2016. urn:nbn:hr:148:820387
Jukić, Josipa
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Jukić, J. (2016). Uloga poduzeća kćeri u strategiji multinacionalne korporacije (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:820387

Jukić, Josipa. "Uloga poduzeća kćeri u strategiji multinacionalne korporacije." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:820387

Jukić, Josipa. "Uloga poduzeća kćeri u strategiji multinacionalne korporacije." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:820387

Jukić, J. (2016). 'Uloga poduzeća kćeri u strategiji multinacionalne korporacije', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:820387

Jukić J. Uloga poduzeća kćeri u strategiji multinacionalne korporacije [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2016 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:148:820387

J. Jukić, "Uloga poduzeća kćeri u strategiji multinacionalne korporacije", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:148:820387

Metadata
TitleUloga poduzeća kćeri u strategiji multinacionalne korporacije
Title (english)The role of the subsidiary in the strategy of a multinational corporation
AuthorJosipa Jukić
MentorNajla Podrug (mentor)
Committee memberDarko Tipurić (predsjednik povjerenstva)
Committee memberDavor Filipović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2016-01-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Multinacionalne korporacije najmoćnije su ekonomske institucije današnjeg vremena i predstavljaju najrazvijeniji mehanizam povezivanja svjetskog tržišta kroz maksimalnu alokaciju kapitala i resursa u cilju ostvarivanja što većih profita. U današnjem okruženju, multinacionalne korporacije, predstavljaju jedne od glavnih nositelja globalizacije. Ovim radom analizirala su se obilježja multinacionalnih korporacija, kakve organizacijske strukture mogu formirati i kakve strategije mogu primijeniti. Važan dio ovog rada odnosi se i na odnos poduzeća majke i poduzeća kćeri. Napravljena je analiza uloga koje poduzeća kćeri mogu imati u strategijama multinacionalnih korporacija. Osim analize sekundarnih podataka, prikupljeni su podaci dubinskim intervjuom jednog hrvatskog poduzeća kćeri. Istraživački dio nudi prikaz odnosa matičnog poduzeća i poduzeća kćeri sa svim njihovim prednostima i poteškoćama.
Abstract (english)
Multinational corporations are the most powerful economic institutions of our time and they represent the most developed mechanism of connection of global market through maximum allocation of capital and resources in order to acquire high profits. In current environment, multinational corporations represent one of the main pillars od globalization. This thesis has analyzed the characteristics of the multinational corporations, organizational structure that they can form and strategies that they can apply. Important segment of this thesis refers to the relationship of the parent company and their subsidiaries. There has been made the analisys of the roles of the subsidiary in the strategy of the multinational corporations. In addition to the analysis of the secondary data, the data was collected by primary qualitative research in form of in-depth interview with the employee of the croatian subsidiary. Research segment offers illustration of the relationship between parent company and its subsidiary with all of its advantages and difficulties.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:820387
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-20 09:55:53