prikaz prve stranice dokumenta Biheviorizam i neuroekonomija
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master's thesis
Biheviorizam i neuroekonomija
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:480437
Mihelj, Ernest
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Mihelj, E. (2015). Biheviorizam i neuroekonomija (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:480437

Mihelj, Ernest. "Biheviorizam i neuroekonomija." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:480437

Mihelj, Ernest. "Biheviorizam i neuroekonomija." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:480437

Mihelj, E. (2015). 'Biheviorizam i neuroekonomija', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:480437

Mihelj E. Biheviorizam i neuroekonomija [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:148:480437

E. Mihelj, "Biheviorizam i neuroekonomija", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:480437

Metadata
TitleBiheviorizam i neuroekonomija
Title (english)Biheviorism and neuroeconomics
AuthorErnest Mihelj
MentorĐuro Medić (mentor)
Committee memberIlko Vrankić (predsjednik povjerenstva)
Committee memberTomislav Herceg (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2015-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj diplomski rad daje pregled biheviorizma i neuroekonomije u povijesnom i suvremenom kontekstu. Obje ekonomske pod discipline su razrađene kroz povijesni razvoj, predstavnike i metodologiju. Neuroekonomija je predstavljena i kroz teme vrijednosti, mehanizam izbora, odlučivanje pod rizičnim uvjetima te neuromarketing. Prikazuju se i neke istaknute kritike obje discipline.
Abstract (english)
This thesis reviews Behaviorism and Neuroeconomics in their historical and contemporary context. Both economic sub disciplines are elaborated through their historical development, representatives and methodology. Neuroeconomics is elaborated through topics of value, choice mechanism, decision making under risk and neuromarketing. Some notable critiques of both disciplines are presented.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:480437
Study programmeTitle: Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-21 12:32:00