prikaz prve stranice dokumenta Razvijenost društvene elektroničke trgovine u Republici Hrvatskoj
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master's thesis
Razvijenost društvene elektroničke trgovine u Republici Hrvatskoj
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:459994
Markić, Ante
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Markić, A. (2015). Razvijenost društvene elektroničke trgovine u Republici Hrvatskoj (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:459994

Markić, Ante. "Razvijenost društvene elektroničke trgovine u Republici Hrvatskoj." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:459994

Markić, Ante. "Razvijenost društvene elektroničke trgovine u Republici Hrvatskoj." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:459994

Markić, A. (2015). 'Razvijenost društvene elektroničke trgovine u Republici Hrvatskoj', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 28 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:459994

Markić A. Razvijenost društvene elektroničke trgovine u Republici Hrvatskoj [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2024 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:148:459994

A. Markić, "Razvijenost društvene elektroničke trgovine u Republici Hrvatskoj", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:459994

Metadata
TitleRazvijenost društvene elektroničke trgovine u Republici Hrvatskoj
Title (english)The level of development of social e-commerce in the Republic of Croatia
AuthorAnte Markić
MentorVatroslav Škare (mentor)
Committee memberGoran Vlašić (predsjednik povjerenstva)
Committee memberMorana Fudurić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2015-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Društvena e-trgovina predstavlja trend u internetskom marketingu koji se pojavio u drugoj polovici prošlog desetljeća, a u međuvremenu je omogućio internetskoj trgovini popularnost i rasprostranjenost u velikom broju kućanstava diljem svijeta. Rad promatra trenutno stanje društvene e-trgovine u Republici Hrvatskoj, uzevši u obzir prethodno definirane pojavne oblike društvene e-trgovine, čimbenike koji utječu na formiranje trenutnog stanja i predviđanje budućih trendova. Nakon postavljanje teorijske podloge, kojom se čitatelju približavaju koncepti e-trgovine, te društvene e-trgovine, rad definira sedam osnovnih pojavnih oblika društvene e-trgovine. Istraživanjem, koje metodom dubinskog intervjua obuhvaća 16 ispitanika, se potvrđuju čimbenici koji utječu na odstupanje razvijenosti društvene e-trgovine u Hrvatskoj, u odnosu na svijet, ali i neravnomjernu popularnost i razvijenost pojedinih oblika na hrvatskom tržištu. Pritom se otkrivaju razlozi takvog stanja, koji variraju od preferencija potrošača, do stupnja razvoja domaće ekonomije. Rad ispituje i predviđanja ispitanika o budućnosti društvene e-trgovine, relevantnosti pojedinih čimbenika, te definiranja potencijala razvoja pojedinih oblika društvene e-trgovine.
Abstract (english)
Social e-commerce is an internet marketing trend which began in the second half of the last decade. Since then, it has positively influenced online shopping habits throughout the World. The paper covers the current state of social e-commerce in the Republic of Croatia. It takes in consideration the categorization of social e-commerce, influences and predictions of the future trends. First part of the paper covers the theory of e-commerce and social e-commerce, and provides deeper understanding of seven categories of social e-commerce. Second part of the paper is a research based on interviews with 16 participants. Research concludes that the state of social e-commerce in Croatia lags behind the global trends and its categories are unevenly developed. The reasons vary from consumer preferences to economic factors. Finally, paper takes in the consideration future predictions of social e-commerce development, its influences and potential for future development of each social e-commerce category.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:459994
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-25 15:40:49