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master's thesis
Prostorni raspored prodavaonice kao čimbenik uspješnosti maloprodavaonica
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:776679
Kerkez, Anja
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

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Kerkez, A. (2015). Prostorni raspored prodavaonice kao čimbenik uspješnosti maloprodavaonica (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:776679

Kerkez, Anja. "Prostorni raspored prodavaonice kao čimbenik uspješnosti maloprodavaonica." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:776679

Kerkez, Anja. "Prostorni raspored prodavaonice kao čimbenik uspješnosti maloprodavaonica." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:776679

Kerkez, A. (2015). 'Prostorni raspored prodavaonice kao čimbenik uspješnosti maloprodavaonica', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:776679

Kerkez A. Prostorni raspored prodavaonice kao čimbenik uspješnosti maloprodavaonica [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:776679

A. Kerkez, "Prostorni raspored prodavaonice kao čimbenik uspješnosti maloprodavaonica", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:776679

Metadata
TitleProstorni raspored prodavaonice kao čimbenik uspješnosti maloprodavaonica
Title (english)Store layout as successfulness factor of retailers
AuthorAnja Kerkez
MentorIvana Štulec (mentor)
Committee memberSanda Renko (predsjednik povjerenstva)
Committee memberKristina Petljak (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2015-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Upravljanje prostorom u prodavaonici je skup radnji, od planiranja prostornog rasporeda, slaganja robe po policama pa sve do edukacije osoblja i stvaranja ugodne atmosfere, kojima menadžeri i voditelji prodajnih prostora nastoje unaprijediti prodaju i učiniti prostor ugodnim i poželjnim za kupovinu. U današnje vrijeme kada konkurencija u maloprodaji neprestano raste, maloprodajni menadžeri i voditelji prodavaonica dužni su se prilagođavati potrebama i željama potrošača, ukoliko žele opstati na tržištu i ostvariti poslovni uspjeh. Sve više pažnje pridaje se nekim elementima poput visine polica, glazbe, osvjetljenja i uređenja same prodavaonice koji, u ne tako davnoj povijesti maloprodaje, nisu bili toliko izraženi. Cilj rada je istražiti kako upravljanje prostorom u prodavaonici utječe na ponašanje potrošača i njihov stav o određenoj prodavaonici.
Abstract (english)
Space management is set of actions, from store layout design, shelves organising, stuff training and creating pleasant atmosphere, by which retail managers are trying to improve their sale and make store space pleasant and desirable for shopping. Today, when competition in retail sector is still growing, retail managers are required to respect consumers needs and desires, if they want to survive in the market and achieve business success. More and more attention is given to some elementss such as height of shelves, music, lighting and store decoring, that in recent history of retailing, was not that important. The purpose of this research is to explore how does space management effect on consumer bahaviour and his attitude about particular store.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:776679
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-26 14:11:13