The importance of the Internet as a source of information is increasing day by day. Today the Internet offers access to a wide range of information, as well as numerous features such as internal communication, interactivity and creating and sharing information on a global basis. Required information is available 24 hours a day to the potential consumers, so Internet is a specific and unique channel to communicate with each other and bring together demands of consumers and operators into tourism offer. Today consumers are using Internet on a daily basis, through the websites they can reach all the necessary information available, also they are active in various social media in behalf of the mobile Internet, smartphones and the development of mobile applications and they have access to all the needed and necessary facilities at any time.. Through a variety of on-line communication tools, consumers have access to safe means for achieving their goals and collecting relevant information, reservation or purchase of transportation tickets, as well as assistance in encountering the destination and eventually a sharing their experience and satisfaction with selected destination. Through the use of on-line communication tools consumers can save their time, gain all the relevant information quickly and solve situational needs. The main objective of the study was to determine how the use of the certain tools of on-line communication (website, social media, mobile web, mobile applications) affects consumer satisfaction with the selected destination. It was conducted a research of primary and secondary data in order to achieve the objective. Primary research was conducted using an online questionnaire on a sample of Internet users (n = 100), while secondary research was conducted by collecting relevant domestic and foreign literature. The extracted results show that increased level of website use has a positive impact on consumer satisfaction about selected destination, such as information about the destination given by family, friends and colleagues.