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master's thesis
Utjecaj kvalitete na konkurentsku poziciju poduzeća
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:563522
Ćurković, Ljuba
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Ćurković, Lj. (2015). Utjecaj kvalitete na konkurentsku poziciju poduzeća (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:563522

Ćurković, Ljuba. "Utjecaj kvalitete na konkurentsku poziciju poduzeća." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:563522

Ćurković, Ljuba. "Utjecaj kvalitete na konkurentsku poziciju poduzeća." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:563522

Ćurković, Lj. (2015). 'Utjecaj kvalitete na konkurentsku poziciju poduzeća', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 11 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:563522

Ćurković Lj. Utjecaj kvalitete na konkurentsku poziciju poduzeća [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2025 January 11] Available at: https://urn.nsk.hr/urn:nbn:hr:148:563522

Lj. Ćurković, "Utjecaj kvalitete na konkurentsku poziciju poduzeća", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:563522

Metadata
TitleUtjecaj kvalitete na konkurentsku poziciju poduzeća
Title (english)The impact of quality on the competitive position of businesses
AuthorLjuba Ćurković
MentorTomislav Baković (mentor)
Committee memberTonći Lazibat (predsjednik povjerenstva)
Committee memberInes Dužević (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2015-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U suvremenim uvjetima poslovanja i snažnoj konkurenciji, kvaliteta je od strateškog značaja za poduzeće i njegovo pozicioniranje na tržištu. U radu se istražuje povezanost sustavnog pristupa kvaliteti i konkurentske prednosti. U konkurentnom okruženju kvaliteta može imati presudnu ulogu u zadržavanju postojećih kupaca, ali postoje mogućnosti pridobivanja novih. Prikazani su neki od izvora konkurentskih prednosti, te mogućnosti održavanja takve prednosti i troškovi vezani za kvalitetu. Razmatra se i sveobuhvatan sustav potpunog upravljanja kvalitetom i u vidu oštrih kritika koje idu u pogledu neopstojnosti takvog sustava i prognoza urušavanja. Sustav potpunog upravljanja kvalitetom je najzahtjevniji od sustava upravljanja kvalitetom jer zahtjeva značajne promjene organizacije i ugradnje kvalitete u svaki od procesa poslovanja. Sustav potpunog upravljanja kvalitetom se često povezuje s pojmom poslovne izvrsnosti. U radu se, također prikazuje stanje hrvatske svijesti glede važnosti kvalitete za poslovanje poduzeća. Dana je usporedba hrvatske konkurentnosti u odnosu na konkurentnost zemalja u regiji.
Abstract (english)
In contemporary conditions of business and strong competition, quality has a startegic meanaing for organization and its positioning on the market. In this reasrch work, there is association between sistematic aproach to quality and competitive advantages. Competitive surrounding can have crucial role in detaining existing customers, but there is also possibility of gaining attention from the new ones. Some sources of competitive advantages are represented, possibilities of keeping this advantages and expenses related to quality. Preseting comprehensive sistem of total quality mamagement is not all there is to it. Harsh criticisms are directed to total quality management in the terms of its unsteadiness and prognosis of colapsing. Total quality managementi is the most demanding of all the sistems of quality manageing because it demands numerous changes of organization and building quality into every and each process of business. Total quality management is often associated to concept of business excellance. Croatiaˈs view of quality is put into relation to competitiveness of other countries in the region.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:563522
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-29 10:04:37