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master's thesis
Aplikacije poslovne analitike - studija slučaja
Zagreb: University of Zagreb, Faculty of Economics and Business, 2016. urn:nbn:hr:148:197370
Prkačin, Ana
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Prkačin, A. (2016). Aplikacije poslovne analitike - studija slučaja (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:197370

Prkačin, Ana. "Aplikacije poslovne analitike - studija slučaja." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:197370

Prkačin, Ana. "Aplikacije poslovne analitike - studija slučaja." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:197370

Prkačin, A. (2016). 'Aplikacije poslovne analitike - studija slučaja', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 17 February 2025, https://urn.nsk.hr/urn:nbn:hr:148:197370

Prkačin A. Aplikacije poslovne analitike - studija slučaja [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2016 [cited 2025 February 17] Available at: https://urn.nsk.hr/urn:nbn:hr:148:197370

A. Prkačin, "Aplikacije poslovne analitike - studija slučaja", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:148:197370

Metadata
TitleAplikacije poslovne analitike - studija slučaja
Title (english)Business analytics applications - case study
AuthorAna Prkačin
MentorIvan Strugar (mentor)
Committee memberMario Spremić (predsjednik povjerenstva)
Committee memberBožidar Jaković (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2016-03-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Upravljanje poslovnim sustavom današnjice zahtjeva dostupnost što većeg broja relevantnih informacija koje su od krucijalne važnosti za ostvarivanje konkurenske prednosti u tržišnoj utakmici, ali i tehnološku potporu automatizaciji poslovnih procesa u tvrtci. Tako su aplikacije poslovne analitike pored poslovne inteligencije zauzele važno mjesto u „toolboxu“ menadžera koji uspješno obavlja svoj posao. Rad analizira CRM rješenje tvrtke „Erste Nekretnine d.o.o.“ i daje pregled analitičkih aplikacija usmjerenih na upravljanje, a koji pokrivaju područja financija, upravljanja lancem nabave, upravljanja klijentima itd.
Abstract (english)
Managing business systems today requires the availability of a large number of relevant information that are crucial for achieving competitive advantage in the market competition and technological support the automation of business processes in the company. Thus, the application of business analytics in addition to business intelligence occupied an important place in the "toolbox" of managers who do its work succesfully. The paper analyzes the CRM solution company "Erste Real Estate Ltd." and gives an overview of analytic applications aimed at management, covering the areas of finance, supply chain management, customer management, etc.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:197370
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-02 13:47:49