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master's thesis
Identifikacija poslovne krize na primjeru poduzeća Koka d.d.
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:537954
Grediček, Ivana
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Grediček, I. (2015). Identifikacija poslovne krize na primjeru poduzeća Koka d.d. (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:537954

Grediček, Ivana. "Identifikacija poslovne krize na primjeru poduzeća Koka d.d.." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:537954

Grediček, Ivana. "Identifikacija poslovne krize na primjeru poduzeća Koka d.d.." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:537954

Grediček, I. (2015). 'Identifikacija poslovne krize na primjeru poduzeća Koka d.d.', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:537954

Grediček I. Identifikacija poslovne krize na primjeru poduzeća Koka d.d. [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:537954

I. Grediček, "Identifikacija poslovne krize na primjeru poduzeća Koka d.d.", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:537954

Metadata
TitleIdentifikacija poslovne krize na primjeru poduzeća Koka d.d.
Title (english)Identification of business crisis through the example of Koka d.d.
AuthorIvana Grediček
MentorDavor Labaš (mentor)
Committee memberNidžara Osmanagić Bedenik (predsjednik povjerenstva)
Committee memberMartina Sopta (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2015-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj rada je prikazati poslovnu analizu kao instrument identifikacije poslovne krize kroz primjer poduzeća koje je domaći tržišni lider na rastućem tržištu piletine. U situaciji nesigurnog ekonomskog i političkog okruženja bitno je sagledati cjelokupno poslovanje poduzeća, bez obzira da li ono zaista i jest u krizi, kako bi se postavili temelji za izgradnju budućih uspjeha. Kroz rad se provodi analiza internih i eksternih činitelja poslovanja konkretnog poduzeća kako bi se na cjeloviti i dinamički način dobila potpuna slika poslovne pozicije poduzeća. Nakon provedene analize na ovaj način dobiva se uvid u snage/slabosti te prilike/opasnosti poslovanja, čime se pravovremeno uočavaju eventualne slabe karike poslovanja i dobiva vrijeme za manevre u donošenju budućih odluka kako na operativnoj tako i na strateškoj razini upravljanja.
Abstract (english)
Objective of this paper is to show business analysis as an instrument of identification of business crisis through the example of a market leader company in a growing poultry industry. In a situation of uncertain economic and political environment, it is important to look at the entire business regardless of whether it really is in a crisis or not, in order to lay the foundations for the construction of future success. Analyses of internal and external factors are conducted in order to get a complete overview of the company's business position. The findings of the analyses give us an insight into the strengths/weaknesses of the company and the opportunities/risk of the environment so the possible weak link of the business can be promptly located and eliminated at the operational and/or strategic management level.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:537954
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-02 16:37:07