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master's thesis
Korištenje digitalnih medija u političkim kompanjama
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:648030
Kušec, Nikola
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Kušec, N. (2015). Korištenje digitalnih medija u političkim kompanjama (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:648030

Kušec, Nikola. "Korištenje digitalnih medija u političkim kompanjama." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:648030

Kušec, Nikola. "Korištenje digitalnih medija u političkim kompanjama." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:648030

Kušec, N. (2015). 'Korištenje digitalnih medija u političkim kompanjama', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 13 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:648030

Kušec N. Korištenje digitalnih medija u političkim kompanjama [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2025 January 13] Available at: https://urn.nsk.hr/urn:nbn:hr:148:648030

N. Kušec, "Korištenje digitalnih medija u političkim kompanjama", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:648030

Metadata
TitleKorištenje digitalnih medija u političkim kompanjama
Title (english)Use of social media in political campaigns
AuthorNikola Kušec
MentorJurica Pavičić (mentor)
Committee memberDubravka Sinčić Ćorić (predsjednik povjerenstva)
Committee memberMorana Fudurić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2015-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom se radu istražuje veza digitalnih medija i političkog marketinga, odnosno uloga digitalnih medija u političkim kampanjama. Ta veza promatra se kroz analizu izbora u Hrvatskoj te onih na razvijenim političkim tržištima poput SAD-a i Velike Britanije. Osim toga u ovom se radu uspoređuje na kojoj je razini upotreba digitalnih medija u političkim kampanjama u Hrvatskoj u odnosu na zemlje predvodnice u području političkog marketinga. Kako bi se izvukli što kvalitetniji zaključci, situacija u Hrvatskoj promatra se kroz studiju slučaja predsjedničkih izbora 2014. za čiju se izradu koristilo sekundarnim izvorima podataka u obliku analize web stranica kao i profila na društvenim mrežama kandidata te primarnim izvorima kroz provođenje dubinskog intervjua sa istaknutim stručnjacima iz područja odnosa s javnošću.
Abstract (english)
This thesis examines the relationship between social media and political marketing and the role that social media plays in political campaigns. That bond is observed through analysis of elections in Croatia and those in developed markets such as United States and Great Britain. In addition, the paper compares the level at which the use of digital media in political campaigns in Croatia in comparison to the leading countries in the field of political marketing. In order to draw a better quality conclusions, the situation in Croatia is seen through a case study of the presidential election of 2014, for whose making was used secondary data sources in the form of analysis of websites and social media profiles of candidates and primary sources by conducting in-depth interviews with prominent experts in the field of public relations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:648030
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-02 18:17:44