prikaz prve stranice dokumenta Lanac dobave i kanali distribucije u kozmetičkoj industriji
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master's thesis
Lanac dobave i kanali distribucije u kozmetičkoj industriji
Zagreb: University of Zagreb, Faculty of Economics and Business, 2016. urn:nbn:hr:148:384225
Beruta, Antonija
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Beruta, A. (2016). Lanac dobave i kanali distribucije u kozmetičkoj industriji (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:384225

Beruta, Antonija. "Lanac dobave i kanali distribucije u kozmetičkoj industriji." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:384225

Beruta, Antonija. "Lanac dobave i kanali distribucije u kozmetičkoj industriji." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:384225

Beruta, A. (2016). 'Lanac dobave i kanali distribucije u kozmetičkoj industriji', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:384225

Beruta A. Lanac dobave i kanali distribucije u kozmetičkoj industriji [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2016 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:148:384225

A. Beruta, "Lanac dobave i kanali distribucije u kozmetičkoj industriji", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:148:384225

Metadata
TitleLanac dobave i kanali distribucije u kozmetičkoj industriji
Title (english)SUPPLY CHAIN AND DISTRIBUTION CHANNELS IN COSMETICS INDUSTRY
AuthorAntonija Beruta
MentorJasna Prester (mentor)
Committee memberSanda Renko (predsjednik povjerenstva)
Committee memberBlaženka Knežević (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2016-03-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Danas poduzeća značajno pridaju pažnju lancu dobave i kanalima distribucije kako bi se osigurale tražene usluge kupca uz minimiziranje ukupnih troškova. U ovom radu analizirana je uloga i primjena lanca dobave i distribucije u kozmetičkoj industriji, odnosno definiran je lanac dobave i njegove ključne aktivnosti i elementi, pojmovno je određen kanal distribucije, navedeni su mogući sudionici kanala i funkcije distribucije. Objašnjene su prednosti primjene novih informatičkih tehnologija i suvremenih transportnih tehnologija za daljnji razvoj poduzeća u lancu dobave. Na kraju rada dani su rezultati primarnog istraživanja provedenog putem intervjua, odnosno prikazan je sustav lanca dobave i distribucije na primjeru poduzeća distributera kozmetičkih proizvoda uz korištenje internih podataka poduzeća.
Abstract (english)
Today companies give the significant attention to the supply chain and distribution channels in order to provide required services to customers while minimizing the total cost. In this paper we analyzed the role and implementation of supply chain and distribution in cosmetic industry. It is defined the supply chain and its key activities and elements. It is determined distribution channel , listed are possible participants of channels and distribution functions. There are explained advantages of using new information technologies and modern transport technology for further development of enterprises in the supply chain. At the end of the article there are given the results of primary research conducted through interviews, that shows the system of supply chain and distribution in the case of cosmetic distributor company using internal company data.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:384225
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-03 09:30:15