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master's thesis
Kriteriji odabira pametnih telefona na primjeru generacije Y
Zagreb: University of Zagreb, Faculty of Economics and Business, 2016. urn:nbn:hr:148:627130
Mijatović, Anđelka
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Mijatović, A. (2016). Kriteriji odabira pametnih telefona na primjeru generacije Y (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:627130

Mijatović, Anđelka. "Kriteriji odabira pametnih telefona na primjeru generacije Y." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:627130

Mijatović, Anđelka. "Kriteriji odabira pametnih telefona na primjeru generacije Y." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:627130

Mijatović, A. (2016). 'Kriteriji odabira pametnih telefona na primjeru generacije Y', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:627130

Mijatović A. Kriteriji odabira pametnih telefona na primjeru generacije Y [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2016 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:148:627130

A. Mijatović, "Kriteriji odabira pametnih telefona na primjeru generacije Y", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:148:627130

Metadata
TitleKriteriji odabira pametnih telefona na primjeru generacije Y
Title (english)Consumer choice criteria of smartphones among generation Y
AuthorAnđelka Mijatović
MentorSunčana Piri Rajh (mentor)
Committee memberZoran Krupka (predsjednik povjerenstva)
Committee memberSandra Horvat (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2016-07-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U brojnim zemljama (Finska, Malezija, Indija, Vijetnam i dr.) provedena su istraživanja na temu kriterija odabira pametnih telefona na primjeru Generacije Y. Evidentan je trajan interes u znanstvenim istraživanjima za proučavanom tematikom. Spomenuta tema još uvijek nije dovoljno istražena u Hrvatskoj. Provođenjem empirijskog istraživanja nastojalo se istražiti koji je dominantan kriterij odabira pametnog telefona za pripadnike Generacije Y u Hrvatskoj. Instrument istraživanja bio je online anketni upitnik. Rezultati istraživanja pokazuju da je najvažniji kriterij odabira pametnih telefona za pripadnike Generacije Y u Hrvatskoj kriterij „tehnička obilježja“. Taj kriterij je najvažniji i u svim istraživanjima provedenim u drugim zemljama, osim u onom koje se provodilo u Indiji. Drugo mjesto je pripalo kriteriju „poslijekupovne usluge“, treće kriteriju „cijena“, četvrto kriteriju „marka“, a posljednje mjesto kriteriju „osobne preporuke“.
Abstract (english)
Choice criteria of smartphons was a subject of numerous studies all over the world (eg. Finland, Malaysia, India, Vietnam). It is evident a high interest in scientific research on this subject. This subject has not yet been enough explored in Croatia. The main goal of this study was to discover which choice criteria is most important for Generation Y in Croatia when choosing smartphone. The survey instrument was online questionnaire. Results of this study have shown that the most important choice criteria of smartphone for Generation Y in Croatia is choice criteria called 'technical features'. It is also the most important choice criteria in before mentioned studies, except the one conducted in India. Second place goes to the choice criteria called 'after sale service', the third to criteria called 'brand' and the last place goes to the choice criteria called 'personal recommendations'
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:627130
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-17 11:23:02