prikaz prve stranice dokumenta Poduzetničke strategije u dentalnom turizmu u Republici Hrvatskoj
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professional thesis
Poduzetničke strategije u dentalnom turizmu u Republici Hrvatskoj
Zagreb: University of Zagreb, Faculty of Economics and Business, 2016. urn:nbn:hr:148:257342
Buneta, Nikola
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Buneta, N. (2016). Poduzetničke strategije u dentalnom turizmu u Republici Hrvatskoj (Professional thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:257342

Buneta, Nikola. "Poduzetničke strategije u dentalnom turizmu u Republici Hrvatskoj." Professional thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:257342

Buneta, Nikola. "Poduzetničke strategije u dentalnom turizmu u Republici Hrvatskoj." Professional thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:257342

Buneta, N. (2016). 'Poduzetničke strategije u dentalnom turizmu u Republici Hrvatskoj', Professional thesis, University of Zagreb, Faculty of Economics and Business, accessed 02 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:257342

Buneta N. Poduzetničke strategije u dentalnom turizmu u Republici Hrvatskoj [Professional thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2016 [cited 2024 December 02] Available at: https://urn.nsk.hr/urn:nbn:hr:148:257342

N. Buneta, "Poduzetničke strategije u dentalnom turizmu u Republici Hrvatskoj", Professional thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:148:257342

Metadata
TitlePoduzetničke strategije u dentalnom turizmu u Republici Hrvatskoj
AuthorNikola Buneta
MentorMarko Kolaković (mentor)
Committee memberBoris Sisek (predsjednik povjerenstva)
Committee memberMarko Kolaković (član povjerenstva)
Committee memberMato Bartoluci (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2016, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Radom je pružen teorijski prikaz uloge i značaja poduzetništva kao temeljnog nositelja pokretanja proizvodnje i drugih poslovnih aktivnosti. Prikazane su osnovne teorijske postavke poduzetništva te uloga strateškog poduzetništva u razvoju poduzetničkih i razvojnih strategija malih poduzeća. Provedenom analizom putem anketnog upitnika na uzorku od 138 ispitanika, doktora dentalne medicine istraživao se stupanj o stupanj razvijenosti poduzetništva u dentalnoj medicini i dentalnom turizmu u Republici Hrvatskoj te potencijali za daljnji razvoj. Uočene prilike za razvoj dentalnog turizma nalaze se u zadržavanju i podizanju kvalitete stomatoloških usluga uz istovremeno fokusiranje na niske troškove kako bi se zadržala konkurentnost te umrežavanjem i udruživanjem ordinacija dentalne medicine i poliklinika, odnosno stvaranjem klastera, zajednički nastupilo na međunarodnom tržištu i iskoristio potencijal rasta. Razvoj dentalnog turizma za sobom očekivano povlači i razvoj pratećih industrija te bi time ukupan pozitivan efekt na gospodarstvo bio još veći.
Abstract (english)
This paper attempts to provide the theoretical understanding of the role and importance of entrepreneurship as the main bearer of production and other business activities. The basic theoretical postulates of entrepreneurship and role of strategic entrepreneurship in the development of entrepreneurial and development strategies of small businesses. The analysis via a questionnaire on a sample of 138 respondents, dentists, researched the level of the development of entrepreneurship in dental medicine and dental tourism in Croatia, as well as potential for further development. The perceived opportunities for the development of dental tourism are in keeping and raising the quality of dental services while focusing on low costs in order to maintain competitiveness as well as networking and pooling of Dental Practice and clinics, and the creation of clusters, in order to jointly enter the international market and exploit the potential for growth. The development of dental tourism is expected to entail the development of related industries and would thus have overall positive effect on the economy.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:148:257342
Study programmeTitle: Strategic Entrepreneurship
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/ specijalistica strateškog poduzetništva (sveučilišni/a specijalist/ specijalistica strateškog poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-18 09:36:19