Crowdfunding is a process where one party finances the project, demanding and then receiving small donations from many other parties that receive in exchange some kind of value. In the last few years crowdfunding experienced exceptional growth and becomes more interesting to people because of its rapid development that offers more and more options to the founders of campaigns. It can be seen that crowdfunding is getting from year to year more and more specialized, and becomes a massive way of financing entrepreneurial ventures. This paper explored the theoretical foundations of crowdfunding, which is still in development, and from year to year increasing number of scientific papers on the topic can be seen. The aim of this work is the analysis of the campaign, and with the help of available research, to determine what milestones of success in crowdfunding campaigns are. The study found that the theoretical basis can help in creating campaigns that end up successfully, for the founders of the campaign, as well as his supporters. There are a number of recommendations for creating campaigns, and they are required in all cases that were analyzed. For the analysis were taken Croatian projects and the worlds. Also taken projects are as much as possible similar by the characteristics of the campaign, so that results of comparison are as relevant as possible.