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undergraduate thesis
WAL-MART I NETRŽIŠNA STRATEGIJA
Zagreb: University of Zagreb, Faculty of Economics and Business, 2016. urn:nbn:hr:148:131302
Miloš, Željka
University of Zagreb
Faculty of Economics and Business
Department of Organization and Management

Institutional repository: REPEFZG

Cite this document

Miloš, Ž. (2016). WAL-MART I NETRŽIŠNA STRATEGIJA (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:131302

Miloš, Željka. "WAL-MART I NETRŽIŠNA STRATEGIJA." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:131302

Miloš, Željka. "WAL-MART I NETRŽIŠNA STRATEGIJA." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:131302

Miloš, Ž. (2016). 'WAL-MART I NETRŽIŠNA STRATEGIJA', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:131302

Miloš Ž. WAL-MART I NETRŽIŠNA STRATEGIJA [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2016 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:148:131302

Ž. Miloš, "WAL-MART I NETRŽIŠNA STRATEGIJA", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:148:131302

Metadata
TitleWAL-MART I NETRŽIŠNA STRATEGIJA
Title (english)WAL-MART AND NON MARKET STRATEGY
AuthorŽeljka Miloš
MentorTanja Slišković (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Organization and Management)
Zagreb
Defense date and country2016-10-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Strategija je most koji povezuje unutarnju okolinu s vanjskim okruženjem, iskorištavajući sredstva za prilagodbu kako bi se ostvarila korist sukladno promjenama u vanjskom okruženju. To je proces donošenja odluka na dnevnoj razini koje su u skladu s dugoročnim planom. Strategija je kontinuirani proces procjene, preispitivanja i analize, koja stalno usmjerava poduzeće. Menadžeri se moraju konstantno prilagođavati novim prilikama te ih što bolje iskoristiti. Oni se također moraju braniti od stalnih prijetnji koje im dolaze iz njihove okoline. Upravo kod takvih problema, kao rješenje, stavlja se strategija. Uz dobro razrađenu strategiju menadžeri mogu bolje i kvalitetnije odgovarati na postavljene tržišne prilike.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:148:131302
Study programmeTitle: Business Economics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public noteSažetak preuzet iz Zaključka rada. Ključne riječi dodijelio knjižničar.
Created on2016-11-25 09:22:47