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master's thesis
Marketing glazbenih aktivosti - festivala
poslovni slučaj Novalja
Zagreb: University of Zagreb, Faculty of Economics and Business, 2016. urn:nbn:hr:148:909098
Hibić, Ivona
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Hibić, I. (2016). Marketing glazbenih aktivosti - festivala : poslovni slučaj Novalja (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:909098

Hibić, Ivona. "Marketing glazbenih aktivosti - festivala : poslovni slučaj Novalja." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:909098

Hibić, Ivona. "Marketing glazbenih aktivosti - festivala : poslovni slučaj Novalja." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:909098

Hibić, I. (2016). 'Marketing glazbenih aktivosti - festivala : poslovni slučaj Novalja', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:909098

Hibić I. Marketing glazbenih aktivosti - festivala : poslovni slučaj Novalja [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2016 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:148:909098

I. Hibić, "Marketing glazbenih aktivosti - festivala : poslovni slučaj Novalja", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:148:909098

Metadata
TitleMarketing glazbenih aktivosti - festivala : poslovni slučaj Novalja
Title (english)Marketing of music activities - festivals : a case of Novalja
AuthorIvona Hibić
MentorDarko Prebežac (mentor)
Committee memberJosip Mikulić (predsjednik povjerenstva)
Committee memberMato Bartoluci (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2016-06-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Organizacija glazbenih festivala u turističkoj destinaciji dovela je do stvaranja novog, specifičnog oblika turizma svjetskih razmjera. Tema ovog diplomskog rada jest pojava i utjecaj glazbenih festivala na primjeru turističke destinacije Novalja, koja se time bavi već više od 10 godina. Glazbeni festivali imaju brojne pozitivne učinke na ekonomske, društvene, marketinške i ostale aspekte destinacije, no rezultiraju i nekim specifičnostima kojima se mora sustavno upravljati kako ne bi došlo do negativnih utjecaja na destinaciju i lokalno stanovništvo. Konkurentnost turističke destinacije je sposobnost menadžmenta da na svim razinama razvija i optimalno kombinira izvedene i prirodne elemente turističke ponude, stvarajući tako, konkurentsku prednost, koja je ključ uspjeha u napetoj tržišnoj utakmici sa konkurencijom. Ovaj rad završava isticanjem ključnih izazova za daljnji razvoj turizma događanja, odnosno glazbenih festivala u Novalji uz autorove vlastite prijedloge rješenja za te izazove.
Abstract (english)
The organization of music festivals in the tourist destination has led to the creation of a new, specific forms of tourism world wide. The topic of this diploma thesis is the appearance and impact of music festivals on a tourist destination Novalja, which is developing this type of tourism for more than 10 years. Music festivals have many positive effects on the economic, social, marketing and other aspects of the destination, but they also may result with some specific impacts that must be systematically managed to avoid negative impacts on the destination and the local population. The competitiveness of tourist destinations is the ability of management at all levels to develop and optimally combine acquired and natural elements of the tourist offer, creating competitive advantage, which is the key of success in an intense competition game on the market. This paper concludes with emphasizing the key challenges for the further development of event tourism - music festivals in Novalja with the author's own answers to these challenges.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:909098
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-12-08 13:30:42