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master's thesis
Društveno odgovorno poslovanje Europske unije
Zagreb: University of Zagreb, Faculty of Economics and Business, 2016. urn:nbn:hr:148:135997
Tomašić, Ana
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Tomašić, A. (2016). Društveno odgovorno poslovanje Europske unije (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:135997

Tomašić, Ana. "Društveno odgovorno poslovanje Europske unije." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:135997

Tomašić, Ana. "Društveno odgovorno poslovanje Europske unije." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:135997

Tomašić, A. (2016). 'Društveno odgovorno poslovanje Europske unije', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 07 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:135997

Tomašić A. Društveno odgovorno poslovanje Europske unije [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2016 [cited 2025 January 07] Available at: https://urn.nsk.hr/urn:nbn:hr:148:135997

A. Tomašić, "Društveno odgovorno poslovanje Europske unije", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:148:135997

Metadata
TitleDruštveno odgovorno poslovanje Europske unije
Title (english)Corporate social responsibility of the European Union
AuthorAna Tomašić
MentorMislav Ante Omazić (mentor)
Committee memberDomagoj Hruška (predsjednik povjerenstva)
Committee memberTanja Slišković (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2016-06-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Društveno odgovorno poslovanje (DOP) iznimno je važna stavka u poslovanju svakog poduzeća koje teži ka rastu i razvijanju. Značaj DOP-a nije ograničen samo na organizaciju, već i na njezinu okolinu i zajednicu. Što je organizacija veća, projekti su složeniji, te se nastoji uvesti pomoć organizacijama u obliku zakonskih regulativa, standarda i normi koji pomažu organizaciji da shvati u kojem se smjeru treba kretati kada je riječ o DOP-u. Europska Unija kao zajednica brojnih europskih država u različitim ekonomsko-gospodarskim situacijama ima širok spektar strategija i načina kako najprikladnije primjeniti društveno odgovorno poslovanje obzirom na vrstu i veličinu poduzeća, kao i na zajednicu na koju ona utječe i o kojoj ovisi. Mediji su naznačajniji kanal kojim se mjeri uspješnost svih projekata proizašlih iz društveno odgovornog poslovanja. Jedan od brojnih europskih primjera jest i Nestlé, dok je na hrvatskoj sceni poduzeće s kojim bi se mogla povući paralela Kraš.
Abstract (english)
Corporate Social Responsibility (CSR) is an extremely important part in managing any business that thrives towards growth and development. It's significance is not limited only to organisation itself, but also it's environment and community. The larger the company, the more complex the projects, so the efforts have been taken to implement some sort help to organisations - such as legislations, norms and standards that are pointing directions that the companies should take when it comes to CSR. European Union as a community of numerous european countries which are all having different economic situations has a wide strategy spectrum and various ways how to implement the corporate social responsibility, taken into condisderation the type and a size of a company, as well as a community that the company affects an on which it depends. The media are the most important channel, and throught their activity it is possible to measure the success of all the projects that came out of corporate social responsibility. One out of many european examples is Nestlé, while Kras is a croatian verison of it.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:135997
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-12-09 15:12:58