prikaz prve stranice dokumenta UPRAVLJANJE MARKETINGOM U HOTELIJERSTVU NA PRIMJERU DARUVARSKIH TOPLICA
Access restricted to students and staff of home institution
master's thesis
UPRAVLJANJE MARKETINGOM U HOTELIJERSTVU NA PRIMJERU DARUVARSKIH TOPLICA
Zagreb: University of Zagreb, Faculty of Economics and Business, 2016. urn:nbn:hr:148:683054
Filipović, Tanja
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Filipović, T. (2016). UPRAVLJANJE MARKETINGOM U HOTELIJERSTVU NA PRIMJERU DARUVARSKIH TOPLICA (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:683054

Filipović, Tanja. "UPRAVLJANJE MARKETINGOM U HOTELIJERSTVU NA PRIMJERU DARUVARSKIH TOPLICA." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:683054

Filipović, Tanja. "UPRAVLJANJE MARKETINGOM U HOTELIJERSTVU NA PRIMJERU DARUVARSKIH TOPLICA." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:683054

Filipović, T. (2016). 'UPRAVLJANJE MARKETINGOM U HOTELIJERSTVU NA PRIMJERU DARUVARSKIH TOPLICA', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:683054

Filipović T. UPRAVLJANJE MARKETINGOM U HOTELIJERSTVU NA PRIMJERU DARUVARSKIH TOPLICA [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2016 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:148:683054

T. Filipović, "UPRAVLJANJE MARKETINGOM U HOTELIJERSTVU NA PRIMJERU DARUVARSKIH TOPLICA", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:148:683054

Metadata
TitleUPRAVLJANJE MARKETINGOM U HOTELIJERSTVU NA PRIMJERU DARUVARSKIH TOPLICA
Title (english)MARKETING MANAGEMENT IN HOSPITALITY ON THE EXAMPLE OF DARUVAR SPA
AuthorTanja Filipović
MentorDarko Prebežac (mentor)
Committee memberJosip Mikulić (predsjednik povjerenstva)
Committee memberAntonio Vlahov (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2016-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Predmet ovog diplomskog rada je upravljanja marketingom u hotelijerstvu koje je obrađeno na primjeru Specijalne bolnice za medicinsku rehabilitaciju Daruvarske toplice. Daruvarske Toplice specijalizirane su za liječenje reumatskih bolesti, provođenje medicinske rehabilitacije, rekreacije i turizma. Turizam je ovdje razvijen zahvaljujući očuvanom okolišu i optimalnom spoju prirode i najsuvremenijih postupaka kod liječenja reumatskih bolesti, medicinske rehabilitacije i sportske rekreacije. Daruvarske toplice trenutno zauzimaju relativno dobru tržišnu poziciju u odnosu na ostale konkurente. U ovom diplomskom radu obrađen je način poslovanja te upravljanje marketingom Daruvarskih toplica, koja spadaju u kategoriju lječilišta koja surađuju sa HZZO-om što bitno utječe na specifičnost njihovog poslovanja i po čemu se razlikuju od komercijalnih hotelskih objekata.
Abstract (english)
The subject of this paper is marketing management in hotel industry, which is processed using the example of Special Hospital for Medical Rehabilitation Daruvar Spa. Daruvar Spas are specialized in the treatment of rheumatic diseases, conducting medical rehabilitation, recreation and tourism. Tourism is developed thanks to the preserved environment and the optimal combination of nature and modern methods in the treatment of rheumatic diseases, medical rehabilitation and sports recreation. Daruvar Spa currently has a relatively good market position compared to competition. This thesis was processed the way business and marketing management Daruvar spa, which fall into the category spas cooperating with HZZO which significantly affects the specificity of their business and how they differ from commercial hotels.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:683054
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-12-15 12:00:10