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master's thesis
KOMPARATIVNA ANALIZA ZAGREBA I RIJEKE KAO DESTINACIJA KREATIVNOG TURIZMA
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:804620
Strossmayer, Tihana
University of Zagreb
Faculty of Economics and Business
Department of Tourism

Institutional repository: REPEFZG

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Strossmayer, T. (2019). KOMPARATIVNA ANALIZA ZAGREBA I RIJEKE KAO DESTINACIJA KREATIVNOG TURIZMA (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:804620

Strossmayer, Tihana. "KOMPARATIVNA ANALIZA ZAGREBA I RIJEKE KAO DESTINACIJA KREATIVNOG TURIZMA." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:804620

Strossmayer, Tihana. "KOMPARATIVNA ANALIZA ZAGREBA I RIJEKE KAO DESTINACIJA KREATIVNOG TURIZMA." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:804620

Strossmayer, T. (2019). 'KOMPARATIVNA ANALIZA ZAGREBA I RIJEKE KAO DESTINACIJA KREATIVNOG TURIZMA', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:804620

Strossmayer T. KOMPARATIVNA ANALIZA ZAGREBA I RIJEKE KAO DESTINACIJA KREATIVNOG TURIZMA [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:148:804620

T. Strossmayer, "KOMPARATIVNA ANALIZA ZAGREBA I RIJEKE KAO DESTINACIJA KREATIVNOG TURIZMA", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:804620

Metadata
TitleKOMPARATIVNA ANALIZA ZAGREBA I RIJEKE KAO DESTINACIJA KREATIVNOG TURIZMA
Title (english)COMPARATIVE ANALYSIS OF ZAGREB AND RIJEKA AS CREATIVE TOURISM DESTINATIONS
AuthorTihana Strossmayer
MentorDanijela Ferjanić Hodak (mentor)
MBZ: 299212
Committee memberOliver Kesar (predsjednik povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Tourism)
Zagreb
Defense date and country2019-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Kao odgovor na povećane zahtjeve od strane turističke potražnje, a koji se odnose na karakteristike „novog turista“ i sve veći značaj turističkog iskustva i doživljaja, pojavila se uža tržišna niša u okviru koje se razvija kreativni turizam. Cilj ovoga rada je definirati kreativni turizam, njegove karakteristike i važnost za sam turizam i nacionalno gospodarstvo te istražiti uz pomoć sekundarnih podataka stanje kreativne turističke ponude u Hrvatskoj na primjeru Grada Zagreba i Grada Rijeke. U sklopu istraživanja definirani su kreativni turistički proizvodi na razini dva grada, te je napravljena SWOT analiza za svaki. Hrvatska kao zemlja koja obiluje kako kulturnim, tako i kreativnim resursima, te sve većim udjelom kreativnih djelatnosti, ima sve preduvjete za razvoj ovog specifičnog oblika turizma. U radu su definirane i potencijalne mogućnosti te ograničenja razvoja kreativnog turizma.
Abstract (english)
As response to increased changes from the side of tourist demand, which include caracteristics of the „new tourist“ and greater importance of tourism experience, a narrow niche emerged under which is developing creative tourism. The aim of this paper is to define creative tourism, its characteristics and importance for tourism and the national economy but also to explore with secondary data the state of creative tourist offer in Croatia, on the example of the City of Zagreb and the City of Rijeka. Within the survey, creative tourism products are defined at the two city level and SWOT analysis is done for each. Croatia as a country rich in both cultural and creative resources and an increasing share of creative activities and industries has a good precondition for developing this specific form of tourism. In this paper the potential possibilities and constraints of creative tourism are defined.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:804620
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-07-12 10:36:03