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undergraduate thesis
Utjecaj promotivnih aktivnosti na stariju populaciju u maloprodaji
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:171236
Muhek, Ivana
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

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Muhek, I. (2019). Utjecaj promotivnih aktivnosti na stariju populaciju u maloprodaji (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:171236

Muhek, Ivana. "Utjecaj promotivnih aktivnosti na stariju populaciju u maloprodaji." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:171236

Muhek, Ivana. "Utjecaj promotivnih aktivnosti na stariju populaciju u maloprodaji." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:171236

Muhek, I. (2019). 'Utjecaj promotivnih aktivnosti na stariju populaciju u maloprodaji', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:171236

Muhek I. Utjecaj promotivnih aktivnosti na stariju populaciju u maloprodaji [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:148:171236

I. Muhek, "Utjecaj promotivnih aktivnosti na stariju populaciju u maloprodaji", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:171236

Metadata
TitleUtjecaj promotivnih aktivnosti na stariju populaciju u maloprodaji
Title (english)The impact of promotional activities on elderly population in retail
AuthorIvana Muhek
MentorSanda Renko (mentor)
Committee memberIvana Štulec (predsjednik povjerenstva)
Committee memberDora Naletina (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2019-07-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ponašanje potrošača definira se kao proces donošenja odluka te djelovanja pojedinih potrošača kod kupovine ili korištenja određenih proizvoda. Svaki pojedini kupac reagira na određene podražaje iz okruženja prilikom kupovine. Temeljni utjecaj svakako ima okruženje, marketing, odnosno promotivne aktivnosti koje utječu indirektno na njegovu svijest te na konačnu odluku o kupovini. Cilj ovog rada je uočiti te istražiti na koji način promotivne aktivnosti djeluju u procesu donošenja odluke o kupovini starije populacije. Ona tvrtka, točnije prodavaonica, koja spozna kako potrošači na različite načine reagiraju na različite karakteristike proizvoda, cijene, propagandne poruke, imaju daleko veću prednost pred konkurentima. U segmentu istraživanja proveden je anketni upitnik u cilju dobivanja što relevantnijih informacija i zaključaka o utjecaju promotivnih aktivnosti na stariju populaciju te njihovu kupovinu.
Abstract (english)
Consumers' behavior is defined as a process of decision-making and action by individual consumers when purchasing or using certain products. Each individual buyer responds to specific stimulations from the environment when shopping. Fundamental influence has an environment, marketing, or promotional activity that indirectly affects its consciousness and the ultimate decision to buy. The aim of this paper is to find out how promotional activities work in the decision-making process for buying by an older population. That company, more precisely the store, who knows how consumers react differently to different product characteristics, prices, propaganda messages, have far greater advantage over competitors. A survey questionnaire was conducted in the research segment in order to obtain more relevant information and conclusions on the impact that promotional activities have on the older population and their purchase.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:171236
Study programmeTitle: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary
Course: Trade Business Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-08-30 10:27:06