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undergraduate thesis
MARKETING KULTURNIH EVENATA NA PRIMJERU MOTOVUN FILM FESTIVALA 2018.
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:922984
Šmuljić, Ivana
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

Cite this document

Šmuljić, I. (2019). MARKETING KULTURNIH EVENATA NA PRIMJERU MOTOVUN FILM FESTIVALA 2018. (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:922984

Šmuljić, Ivana. "MARKETING KULTURNIH EVENATA NA PRIMJERU MOTOVUN FILM FESTIVALA 2018.." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:922984

Šmuljić, Ivana. "MARKETING KULTURNIH EVENATA NA PRIMJERU MOTOVUN FILM FESTIVALA 2018.." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:922984

Šmuljić, I. (2019). 'MARKETING KULTURNIH EVENATA NA PRIMJERU MOTOVUN FILM FESTIVALA 2018.', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 28 July 2024, https://urn.nsk.hr/urn:nbn:hr:148:922984

Šmuljić I. MARKETING KULTURNIH EVENATA NA PRIMJERU MOTOVUN FILM FESTIVALA 2018. [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2024 July 28] Available at: https://urn.nsk.hr/urn:nbn:hr:148:922984

I. Šmuljić, "MARKETING KULTURNIH EVENATA NA PRIMJERU MOTOVUN FILM FESTIVALA 2018.", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:922984

Metadata
TitleMARKETING KULTURNIH EVENATA NA PRIMJERU MOTOVUN FILM FESTIVALA 2018.
Title (english)MARKETING OF CULTURAL EVENTS ON EXAMPLE OF MOTOVUN FILM FESTIVAL 2018
AuthorIvana Šmuljić
MentorMirko Palić (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2019-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Predmet rada je kulturni turizam i marketing kulturnih evenata u Hrvatskoj. Kulturni turizam je oblik turizma u kojem prevladava interes potražnje za sadržajima i objektima kulturnog karaktera. Kulturni event može se definirati kao javna manifestacija koja je rezultat organizacije programskih aktivnosti u obliku zabavne tematike ili jednog modela aktivnosti koja na specifičan način privlači znatan broj turista. Osnovni cilj rada je ukazati na važnost marketinga prilikom organizacije evenata kako bi svaki kulturni event bio uspješan i kako bi svaki turist zadovoljio svoje želje i potrebe te sa zadovoljstvom napustio destinaciju gdje se održava event. Marketing kulturnih evenata prikazan je kroz Motovun Film Festival. Motovun Film Festival zamišljen je kao nenatjecateljski festival no iz godine u godinu dodavao je nove nagrade. Unatoč tome, nagrade nikad nisu obuzele smisao festivala. U 2018. godini u pet festivalskih dana na filmskom brdu prikazano je više od stotinu nezavisnih filmova, a za nagrade natjecalo se njih deset. Propeler Motovuna je glavna nagrada festivala koju dodjeljuje međunarodni žiri najboljem filmu u glavnom programu
Abstract (english)
The topic is about cultural tourism and marketing of cultural events in Croatia. Cultural tourism is a form of tourism mostly concentrated on searching for contents and objects with cultural characteristis. Marketing of cultural events can be define aa result of program activities that attract a number of tourists. The main task is to show importance of marketing in organizing events so that every cultural event is successful and that each tourist meets their wishes and needs and leave the destinations where the event takes place. Marketing of cultural events is show through the Motovun Film Festival. The Motovun Film Festival was conceives as a non-competitive festival but year after year it added new awards. However, it never affected on it’s quality and uniqueness. In 2018, through five festival days in film hill has been played more than hunderd different movies. In the run for awards was them ten. The Propeler of Motovun is main prize awards by international jury to the best movie in the main program.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:922984
Study programmeTitle: Business Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-16 10:25:22