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master's thesis
Trendovi i perspektive razvoja maloprodaje pekarskih proizvoda u Gradu Zagrebu
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:002675
Marklushaj, Ivan
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

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Marklushaj, I. (2019). Trendovi i perspektive razvoja maloprodaje pekarskih proizvoda u Gradu Zagrebu (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:002675

Marklushaj, Ivan. "Trendovi i perspektive razvoja maloprodaje pekarskih proizvoda u Gradu Zagrebu." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:002675

Marklushaj, Ivan. "Trendovi i perspektive razvoja maloprodaje pekarskih proizvoda u Gradu Zagrebu." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:002675

Marklushaj, I. (2019). 'Trendovi i perspektive razvoja maloprodaje pekarskih proizvoda u Gradu Zagrebu', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:002675

Marklushaj I. Trendovi i perspektive razvoja maloprodaje pekarskih proizvoda u Gradu Zagrebu [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:148:002675

I. Marklushaj, "Trendovi i perspektive razvoja maloprodaje pekarskih proizvoda u Gradu Zagrebu", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:002675

Metadata
TitleTrendovi i perspektive razvoja maloprodaje pekarskih proizvoda u Gradu Zagrebu
Title (english)Trends and perspectives for development of bakery retail in the City of Zagreb
AuthorIvan Marklushaj
MentorKristina Petljak (mentor)
Committee memberKristina Petljak (predsjednik povjerenstva)
Committee memberIvana Štulec (član povjerenstva)
Committee memberDora Naletina (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2019-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Pekarska maloprodaja može se podijeliti na obrte i mala poduzeća, velike lance pekarnica, pekarnice u sklopu supermarketa i hipermarketa, te specijalizirane pekarnice. Na području Grada Zagreba u pekarskoj djelatnosti posluje više od 300 pekarnica, a pekarski proizvodi mogu se kupiti i u više od 1500 prodavaonica maloprodajnih lanaca. Cilj rada je uvesti i argumentirati podjelu pekarskih maloprodajnih oblika, odrediti obilježja i budući razvoj maloprodajnih formata s obzirom na trendove, inovacije, nove tehnologije, te preferencije i potrebe kupaca. Ovaj segment maloprodaje iznimno je fleksibilan, brzo odgovara na promjene i usklađuje se sa zahtjevima potrošača. U sklopu rada provedeno je istraživanje na uzorku maloprodajnih oblika pekarnica u Gradu Zagrebu, a ispitanici su osobe koje su ključne u proizvodnji ili maloprodaji u svojim poduzećima. S obzirom da maloprodaja u pekarstvu do sada nije dolazila u fokus akademskog proučavanja, svrha ovog rada je da posluži kao uvodno istraživanje o maloprodaji pekarskih proizvoda.
Abstract (english)
Bakery retail can be divided into small enterprises and crafts, large bakery chains, in-store bakeries and specialized bakeries. There are more than 300 bakeries in the City of Zagreb, but bakery products can also be purchased in more than 1500 retail stores. The aim of this paper is to introduce and argue the classification of bakery retail forms, to determine their characteristics and future development according to trends, innovations, new technologies and customer preferences. This segment of retail is very flexible and responsive to changes, and it rapidly adjusts to consumer demands. As part of this paper, a survey was conducted on a sample of retail bakeries in the City of Zagreb, and the respondents were persons who are key in production or retail in their enterprises. Since bakery retailing has not been the focus of academic study so far, the purpose of this paper is to serve as an introductory research on bakery retailing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:002675
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2019-09-17 10:21:34