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master's thesis
Analiza utjecaja psihološkog određivanja cijena kod sportske obuće i bezalkoholnih pića
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:589308
Brnja, Marija
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

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Brnja, M. (2019). Analiza utjecaja psihološkog određivanja cijena kod sportske obuće i bezalkoholnih pića (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:589308

Brnja, Marija. "Analiza utjecaja psihološkog određivanja cijena kod sportske obuće i bezalkoholnih pića." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:589308

Brnja, Marija. "Analiza utjecaja psihološkog određivanja cijena kod sportske obuće i bezalkoholnih pića." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:589308

Brnja, M. (2019). 'Analiza utjecaja psihološkog određivanja cijena kod sportske obuće i bezalkoholnih pića', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 14 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:589308

Brnja M. Analiza utjecaja psihološkog određivanja cijena kod sportske obuće i bezalkoholnih pića [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2025 January 14] Available at: https://urn.nsk.hr/urn:nbn:hr:148:589308

M. Brnja, "Analiza utjecaja psihološkog određivanja cijena kod sportske obuće i bezalkoholnih pića", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:589308

Metadata
TitleAnaliza utjecaja psihološkog određivanja cijena kod sportske obuće i bezalkoholnih pića
Title (english)Impact analysis of psyhological pricing on sports footwear and non-alcoholic beverages
AuthorMarija Brnja
MentorBlaženka Knežević (mentor)
MBZ: 246630
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2019-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cijene predstavljaju bitan čimbenik za pozicioniranje proizvoda i odlučivanje potrošača u kupovnom procesu. Ovaj diplomski rad usmjeren je na utjecaj psihološkog određivanja cijena u dvije različite kategorije proizvoda, bezalkoholno piće i sportska obuća. Za potrebe izrade ovog rada provedeno je istraživanje pomoću online ankete. Istraživanje obuhvaća cjenovnu osjetljivost, referentne cijene, pozitivnu i negativnu ulogu cijene, određivanje cijena paketu proizvoda, određivanje cijena ispod „okruglog“ broja i prestižno određivanje cijena. Budući da cijene imaju veliki utjecaj i na potrošače i na trgovce prikazana je njihova uloga u potrošačkom procesu.
Abstract (english)
Prices are an important factor for product positioning and consumer decision making in the purchasing process. This thesis focuses on the impact of psychological pricing in two different product categories, non-alcoholic beverages and sports footwear. For the purpose of drafting this paper, a survey was conducted using an online survey. The research covers price sensitivity, reference prices, the positive and negative role of price, pricing of a bundled product, pricing below the “round” number, and prestigious pricing. Because prices have a big impact on both consumers and retailers, their role in the consumer process is shown.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:589308
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-17 11:15:49