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master's thesis
Stavovi potrošača o primjeni samoposlužnih blagajni u maloprodaji živežnih namirnica
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:896307
Mitrović, Ivan
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Mitrović, I. (2019). Stavovi potrošača o primjeni samoposlužnih blagajni u maloprodaji živežnih namirnica (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:896307

Mitrović, Ivan. "Stavovi potrošača o primjeni samoposlužnih blagajni u maloprodaji živežnih namirnica." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:896307

Mitrović, Ivan. "Stavovi potrošača o primjeni samoposlužnih blagajni u maloprodaji živežnih namirnica." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:896307

Mitrović, I. (2019). 'Stavovi potrošača o primjeni samoposlužnih blagajni u maloprodaji živežnih namirnica', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 03 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:896307

Mitrović I. Stavovi potrošača o primjeni samoposlužnih blagajni u maloprodaji živežnih namirnica [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2024 November 03] Available at: https://urn.nsk.hr/urn:nbn:hr:148:896307

I. Mitrović, "Stavovi potrošača o primjeni samoposlužnih blagajni u maloprodaji živežnih namirnica", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:896307

Metadata
TitleStavovi potrošača o primjeni samoposlužnih blagajni u maloprodaji živežnih namirnica
Title (english)Consumer attitudes towards the use of self-service cash registers in grocery stores
AuthorIvan Mitrović
MentorBlaženka Knežević (mentor)
Committee memberNikola Knego (predsjednik povjerenstva)
Committee memberDora Naletina (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2019-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Potrošač je osoba koja ima svoje potrebe i želje, a da bi ih zadovoljio, odlazi u kupnju, odlučuje o kupnji i kupuje proizvode. U pogledu suvremenog potrošačkog društva, dolazi do činjenice kako potrošači svojim ponašanjem i odlukama pri kupnji sve više teže modernizaciji. Stoga, u današnje vrijeme dolazi do uvođenja samoposlužnih tehnologija u maloprodajne trgovačke centre. Sve brži tempo u životu potrošača, sve manje vremena koje potrošači imaju te sve zahtjevnije potrebe i želje potrošača, imaju jak utjecaj na maloprodaju. Maloprodaja u Hrvatskoj svakim se danom sve više suočava s velikim izazovima koji su okarakterizirani povećanom konkurencijom, uvođenjem novih tehnologija, elektroničkom trgovinom te utjecajima globalizacije. Današnji razvoj tehnologije uzrokuje velike promjene na maloprodajnom tržištu, zbog čega samoposlužne blagajne i pametna kolica kao i ostali samoposlužni sustavi postaju najrasprostranjeniji oblik samoposlužne tehnologije u trgovačkim centrima, a posljednjih godina takav trend postaje sve zastupljeniji i u Hrvatskoj. Svrha rada jest istražiti kakvi su stavovi potrošača u pogledu uvođenja i primjene samoposlužnih blagajni u maloprodajnim trgovačkim centrima u prodaji živežnih namirnica.
Abstract (english)
A consumer is a person with their own needs and desires. In order to satisfy them, the consumer goes shopping, decides on the purchase, and purchases products. In terms of the contemporary consumer society, the fact is that through their purchasing behavior and the decisions they make consumers are increasingly seeking modernization. Therefore, self- service technologies are nowadays being introduced in retail shopping malls. Retail is strongly affected by the fact that the pace of the life of consumers is becoming increasingly faster, while at the same time they have less and less time on hand, and their needs and desires are increasingly demanding. In Croatia, retail is facing growing challenges characterized by a rising competition, the introduction of new technologies, e-commerce, and the effects of globalization. Today’s technology development is causing major changes in the retail market, which is why self-service cash registers and smart shopping carts as well as other self-service systems are becoming the most widespread form of the self-service technology in shopping malls. In recent years, this trend has become more prevalent in Croatia as well. The aim of this paper is to explore the consumers attitudes regarding the introduction and application of self-service cash registers in food sales in retail shopping malls.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:148:896307
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-18 08:19:47